Balance IT Information

Balance IT is a unique pet supplement brand that was founded by Dr. Sean Delaney and has grown into one of the most popular brands thanks to its AutoBalancer tool.

Balance IT’s AutoBalancer tool allows pet owners to custom-build a dog food recipe from a huge range of potential ingredients and required nutritional profiles.

These pet owners can then follow the quantities and instructions as provided by Balance IT to make and prepare their homemade pet food.

You can see an example step from this tool below.

Balance IT Autobalancer Step

While this tool is extremely useful for pet owners who have pets with very specific needs, its primary purpose is to encourage these pet owners to purchase Balance IT supplements to combine with these custom recipes.

While many pose serious questions regarding the qualifications and expertise of those behind pet supplement companies, you do not need to fear Balance IT.

According to their website, Dr. Sean Delaney, who founded Balance IT, is a Board Certified Veterinary Nutritionist who held an academic faculty position at UC Davis between 2003-2013, headed R&D for Natura Pet Products, Inc. and co-edited/co-authored a leading textbook on veterinary clinical nutrition.

He is also the former Board Chair of the American College of Veterinary Nutrition (ACVN®) and is a current ACVN® representative to the American Veterinary Medical Association (AVMA).

For those of you less familiar with these qualifications and organizations, Dr. Sean Delaney is undoubtedly one of the leading experts in pet nutrition in the United States.

Dr. Sean Delaney

Based on our research, we found that all of Balance IT’s supplements are produced in a custom-designed facility owned by Balance IT in Woodland, CA.

Balance IT also makes some other impressive claims on its website, including that they are 100% powdered by renewable energy, all of its ingredients are human-grade, and no ingredients of Chinese Origin are present.`

As is the case with many human or pet supplements, you can not purchase Balance IT from retail pet food stores or from large pet food websites like Chewy or Petflow.

Instead, you can only purchase their supplement products online from their website, and they are delivered to your door.

Balance IT Product Range


Balance IT has a moderate range of supplements in comparison to many of its competitors, with a total of six products available.

Some of these supplements can be purchased freely without any veterinary advice or consultation.

However, some of Balance IT’s supplements, such as those that include a K in their name, are designed for the nutritional management of a specific medical condition.

As a consequence of this, these supplements can only be prescribed by a veterinarian. You can see an example of this below, where they request approval or a Vet Code.

Balance It Vet Code


Balance IT’s cat supplement range is far smaller than their dog range and only includes two supplements.

Similar to their dog supplements, one of these is capable to be purchased without veterinary consultation.

However, the supplement with a K in its name can not be purchased without approval and is designed for cats with specific medical needs.

Balance It Feline K Supplement

Balance IT Nutrition


Given that Balance IT’s products are supplements, the core nutrition (protein, fat, and carbohydrates) that they provide is not critical as they are not designed to be eaten in isolation.

However, the main purpose of Balance IT is to provide nutrition outside of these three core nutrients, such as vitamins and minerals.

Balance IT’s supplements include high levels of several beneficial vitamins and minerals, including Vitamin A, B Vitamins, Vitamin D, Iron, Copper, Zinc, and more.

You can see a snippet of some of the vitamins and minerals in Balance IT’s Canine Plus supplement below.

Balance IT Canine Plus Minerals

Regardless of the content of Balance IT’s supplements; dogs still need a diet that is high in animal-based protein and fat.

If you’d like to learn more about canine nutrition, we would highly recommend reading our Dog Food Guide.


Similar to the above, the proportions of protein, fat, and carbohydrates in Balance IT’s cat supplements are not of high importance as they are designed to be mixed with food.

Balance IT’s cat supplements are formulated to provide a different mix of vitamins and minerals than their dog supplements to ensure they meet cats’ nutritional needs.

You can see a snippet of the minerals provided by Balance IT’s Feline supplement below.

Balance IT Feline Minerals

However, while Balance IT’s supplements can provide some important micronutrients, cats still require a diet high in animal-based protein and fat.

This is because they are obligate carnivores which means they do not need a high intake of plant matter and instead thrive on a diet that is animal-based.

If you’d like to learn more about feline nutrition, including what it means to be an obligate carnivore, be sure to check out our Cat Food Guide.

Balance IT Ingredients

High-Quality Meat & Fish Ingredients

  • N/A

Balance IT’s supplements do not contain any meat or fish ingredients.

Other Notable Ingredients

Unlike other supplement companies that use several recognizable and well-known ingredients, Balance IT sticks to chemical compounds for most of the ingredients in their supplements. As a consequence, there is little to discuss in regard to their ingredients.

The only exception to this is Powdered Cellulose which features in a small portion of all of Balance IT’s supplements.

Powdered Cellulose can be a controversial addition to pet food recipes for some. In essence, it is pure fiber from plant material which sounds reasonable enough, but many are skeptical or concerned about how it is made and sourced.

Some believe that it is made from waste plant material from agriculture or industrial production.

However, there is no evidence that this is the case for Balance IT, not to mention the portion size present is tiny.

If you’d like to read more about Powdered Cellulose, be sure to read our article Powdered Cellulose In Dog Food.


Balance IT Animal Testing

We can not find any information on whether Balance IT participates in any form of animal testing for its supplement products.

Many smaller pet food and supplement brands do not perform large-scale testing or trials and avoid disclosing this information as it could be perceived negatively by their customers.

However, this leads some in the industry to be concerned about the long-term health effects of consuming foods or supplements that are not studied in detail.

We strongly believe that laboratory or invasive testing of animals is a cruel and outdated practice. We hope that in the future, it will be eliminated.

Balance IT Recalls

Based on our research (FDA, AVMA, DogFoodAdvisor), we have no information that Balance IT has ever been involved in a recall which makes it a recall-free pet supplement brand.

However, given that Balance IT is a pet supplement company, this recall-free record is not a great surprise. It is extremely rare for pet supplements to be recalled, even if they experience production issues.

Regardless, we hope that Balance IT continues to take its safety and quality processes seriously during the production of its supplements.

Nevertheless, pet owners should always be vigilant of any future recalls of Balance IT or any other pet brand to ensure that their pets remain healthy and safe.

Best of Balance IT

Balance IT Canine Review

Balance IT Canine

Balance IT’s Canine supplement is bar far, their most popular supplement and is commonly prescribed by their Auto Optimizer tool for dogs without severe or specific health issues.

The supplement helps to boost the levels of critical vitamins, minerals, and amino acids to acceptable levels to ensure that a custom dog food diet will match a dog’s nutritional needs.

As we mentioned earlier, unlike most supplements, Balance IT uses a large range of chemical ingredients rather than plant-based sources, which means that there isn’t much to discuss when it comes to its ingredient list.

Balance IT Feline Review

Balance IT Feline

With only two feline supplements available from Balance IT and one being by vet approval only, the above feline when our only choice.

However, that doesn’t mean it should be dismissed, and it claims to provide a huge range of beneficial nutrition to cats.

Many of the same beneficial vitamins and minerals should in the dog supplements are also present in the cat version, but there are also some new additions, such as Methionine and Cystine.

Once again, the ingredients used to provide these vitamins and minerals are mainly from a chemical origin, so we are unable to discuss the ingredients in depth.

Balance IT Features Articles

At this time, Balance IT has not been featured in any of our articles.

Balance IT Full Product Range

Dog Supplements

Balance IT Canine

Balance IT Canine Plus

Balance IT Canine K

Balance IT Canine K Plus

Balance IT Canine -Cu

Balance IT Carnivore Blend

Cat Supplements

Balance IT Feline

Balance IT Feline K