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Natural Instinct Information

Natural Instinct is a raw pet food provider based in the United Kingdom. They are believers in providing a Biologically Appropriate Raw Diet, which is often shortened as BARF.

In the last few years, raw pet food has become increasingly popular, and Natural Instinct has greatly benefited from this.

Natural Instinct source all of their meat, poultry, and fish ingredients from British suppliers. Also, Natural Instinct produces its food in the UK, within their own manufacturing facilities. However, it isn’t clear where these facilities are.

Natural Instinct pet food recipes can be purchase from 500 pet food stores across the United Kingdom. Also, their products can be purchased directly from Natural Instinct through their website. Natural Instinct is not available from any of the large UK pet food websites.

Natural Instinct Product Range

Dog Food

Natural Instinct has a broad range of dog food recipes. Their range is particularly large, given that they are a raw dog food provider. Often raw food providers have smaller and more select product ranges.

Natural Instinct produces some specialty recipes such as those for puppies and working dogs. However, they do not produce any breed-specific or size-specific recipes, as some other brands do.

Cat Food

Natural Instinct’s cat food range isn’t as large as its dog food range but is still of notable size compared to other raw cat food providers.

Sadly, this smaller size means that there are fewer specialty recipes available. However, many of their standard recipes would likely be suitable for senior cats, older kittens, or those cats with special dietary requirements.

Natural Instinct Nutrition

Dog Food

Given that many Natural Instinct recipes contain 80% meat and fish ingredients, the nutrition they provide is excellent.

This includes very high proportions of protein and fat from highly digestible sources and low proportions of carbohydrates.

This kind of nutrition is suitable for dogs of all ages and activity levels but would be particularly advantageous to those who are very active or are working dogs.

Below is an example of the nutrition provided by a Natural Instinct recipe.

Natural Instinct Nutrition Example

Cat Food

The nutrition provided by Natural Instinct cat food recipes is very similar to their dog food recipes. It includes a very high protein and fat proportion, which combines with a tiny proportion of carbohydrates.

This nutritional makeup is very suited to cats who are obligate carnivores and do not need a significant portion of carbohydrates from plant-based ingredients.

Natural Instinct Ingredients

High-Quality Ingredients

  • Chicken
  • Turkey
  • Duck
  • Beef
  • Lamb
  • Salmon

Natural Instinct uses a moderate range of meat and fish ingredients in its recipes. Many of these ingredients, such as Chicken and Salmon, are favorites in the industry thanks to their excellent nutrition and relatively inexpensive cost.

Organ meat, such as Liver, regularly features in Natural Instinct recipes. Organ meat is a fantastic addition to pet food and can enhance its flavor and provide vitamins and minerals that traditional meat cuts lack.

Salmon Swimming Upriver

Other Notable Ingredients

Natural Instinct uses a small range of vegetable and fruit ingredients in its recipes. Examples of these ingredients include Carrot, Apple, Squash, and Spinach.

These ingredients can supplement the large portion of meat and fish ingredients with a modest portion of carbohydrates and fiber. They can also provide some vitamins and minerals that meat and fish ingredients lack.

Some Natural Instinct recipes include the ingredient Brewers Yeast. This ingredient isn’t well understood by most pet owners but is included to provide beneficial micronutrients, which many believe can provide health benefits to dogs and cats. Examples of these include the B Vitamins.

You can read more about Brewers Yeast in our article Brewers Yeast In Dog Food.

Flaxseed regularly features in pet food recipes from all corners of the world thanks to the high levels of the Omega 3 Fatty Acids it can provide. Natural Instinct chooses to use Flaxseed Oil over Flaxseed, but its benefits remain the same.

Learn more about Flaxseed and its benefits in our article Flaxseed In Dog Food.

Flaxseed Meal

Natural Instinct Animal Testing

At this time, we have no information on what type of animal testing, if any, that Natural Instinct participates in.

We strongly believe that invasive or laboratory-style testing of animals is a cruel and outdated practice and one which we hope will be eliminated.

Natural Instinct Recalls

Based on our research (FDA, AVMA, DogFoodAdvisor), Natural instinct products have never been recalled.

Raw dog food providers have to be especially careful with their safety and quality processes to ensure food does not become contaminated or unsafe to consume.

Natural Instinct’s lack of recalls is a notable feat, and we hope that it continues in the coming years.

Despite this, we always encourage pet owners to be vigilant of pet food recalls from Natural Instinct or any other brand.

Natural Instinct Featured Articles

To date, Natural Instinct has not been featured in any of our articles.

Best of Natural Instinct

Natural Chicken & Lamb Review

Natural Instinct Chicken & Lamb With Bone

The above recipe from Natural Instinct is one of our favorites. It combines Chicken and Lamb, which is unusual, but despite this, it is a powerful combination that provides an excellent proportion of protein and fat.

This nutritional profile would be well suited to working dogs or dogs who are more active.

The recipe uses a mix of organ meats like Lamb Heart and Lamb Liver as its Lamb ingredients, which are common in Natural Instinct recipes. These organ meat ingredients can provide a unique flavor and a plentiful supply of beneficial vitamins and minerals.

Lastly, the recipe has a small portion of Carrots, Apple, Butternut Squash, and Spinach. These minor plant-based ingredients help keep the food’s texture consistent and provide a minor proportion of carbohydrates and fiber.

Cat Beef & Chicken Review

Natural Instinct Beef & Chicken With Bone Cat Food

We also chose to go with another one of Natural Instinct’s combination recipes as our favorite cat food recipe. Instead of Chicken and Lamb, this recipe uses Chicken and Beef, which is a more common combination.

Beef Heart is the first listed ingredient, which is highly unusual as organ meat ingredients tend to fall further down the ingredient list. It is joined by Chicken and Beef Liver, which, when combined, provides a very satisfactory proportion of protein and fat.

This kind of nutritional profile is perfect for cats as their digestive system is designed to thrive on a diet of meat and fish, with little plant-matter.

The recipe does not contain any other significant ingredients but has a small portion of Brewers Yeast. Brewers Yeast is added to pet food because of the beneficial vitamins and minerals it can provide.

Natural Instinct Full Product Range

Dog Food

Natural Chicken

Working Dog Chicken

Natural Senior (Chicken & Vegetables)

Natural Puppy (Chicken & Beef Liver)

Natural Tripe & Turkey

Working Dog Turkey

Puppy Weaning Paste

Natural Beef Tripe

Natural Chicken & Lamb

Working Dog Duck

Natural Special Diet (Beef & Chicken)

Pure Chicken

Pure Turkey

Working Dog Chicken & Tripe

Working Dog Puppy

Working Dog Beef & Chicken

Working Dog Chicken & Salmon

Pure Duck

Pure Green Tripe

Pure Beef

Natural Lamb

Cat Food

Kitten Weaning Paste

Pure Chicken

Pure Turkey

Pure Duck

Cat Beef & Chicken

Cat Lamb & Chicken

Country Banquet (Cat) Chicken

Country Banquet (Cat) Turkey

Pure Green Tripe

Pure Beef

Country Banquet (Cat) Fish