Naturo is a dog food brand based in the United Kingdom but is also available in the Netherlands. The food has been produced on the mackle family farm in Northern Ireland for over 40 years, and they do not outsource the production of any of their food.
They aim to source all of their ingredients locally, and their packaging is 100% recycled, which is becoming a more common feature of premium brands.
Naturo pride itself on the fact that they use a high proportion of meat in their recipes which is up to 60% in their dog food products and up to 80% in their cat food products.
Naturo is widely available for purchase across the UK, including at pet stores such as Pets At Home as well as large supermarkets such as Tesco and Sainsbury’s.
Naturo Product Range
Naturo has a moderately sized product range of dog food when compared to other brands. This includes just two dry food recipes and roughly twenty wet food recipes.
This ratio of dry to wet food is unusual as most dog food brands tend to focus on dry dog food with a smaller wet food range.
While Naturo does not have a huge range of niche recipes, they do have some, including specialized formulas for puppies and small breed dogs.
Naturo has a very small cat food range compared to its dog food range, and it only consists of four wet cat food recipes.
Each of these recipes uses a different meat or fish ingredient but is otherwise very similar to the others. Naturo does not produce any dry or specialized cat food recipes.
The nutrition provided by Naturo dog food recipes is above average when compared to other similar brands.
In particular, their wet dog food recipes contain a very high proportion of protein and fat and a negligible proportion of carbohydrates.
An example of the nutritional profile of one of Nature’s wet dog food recipes is shown below.
However, with such a high proportion of fat present in some of these recipes, dog owners must be careful not to overfeed Naturo dog food.
If portions are not carefully controlled, this food could lead to a dog becoming overweight or obese.
If you’d like to learn more about canine nutrition, we highly recommend you visit our Dog Food Guide, where we break down all of the important factors.
While there is a very limited range, Naturo cat food recipes provide similar nutrition to Naturo’s dog food recipes. This includes an above-average proportion of protein and a very high proportion of fat.
This ratio of nutrients is even more suitable to cats than dogs as they are obligate carnivores and excel best on a diet high in animal-based foods as they do not require any plant-based food in their diet.
If you’d like to learn more about feline nutrition and what it means to be an obligate carnivore, check out our Cat Food Guide for a detailed and in-depth discussion.
High-Quality Meat & Fish Ingredients
Naturo uses many of the common dog food meat ingredients such as Chicken, Turkey, and Salmon. These ingredients are commonplace thanks to their affordable cost and high nutritional value.
Their nutritional profile is high in animal-based protein and fat which is ideal for a dogs diet.
Naturo chooses not to use any of the less common and unique meat and fish ingredients such as Venison, Rabbit, and Kangaroo. Recipes with these meats are often designed for dogs with severe allergies and sensitivities.
You can learn more about this kind of dog food in our article Best Hypoallergenic Dog Foods Guide.
Other Notable Ingredients
Some Naturo recipes make use of Brown Rice which is a grain ingredient. While some consumers do not agree with the inclusion of grains in dog food, there are others who believe they are suitable.
Brown Rice is considered to be one of the best grain ingredients in dog food recipes thanks to the Dietary Fiber, vitamins, and minerals it can provide in addition to its carbohydrate content.
Naturo recipes that do not use grain ingredients often contain Chickpeas or Peas instead which are legume vegetables.
Legumes are extremely popular in grain-free dog food thanks to their low-cost and impressive nutrition, high in carbohydrates, plant-based protein, and fiber.
However, legumes can be controversial and in recent years there have been some links between their widespread use in dog food recipes and an increased rate of canine heart disease.
You can learn more about this concerning link including which brands were implicated in our article Best Dog Foods Without Peas.
Sweet Potatoes & Potatoes are starch ingredients and are common in dog food recipes although not as popular as legumes or grains.
They provide a dense and cost-effective source of carbohydrates and are also very effective at binding the ingredients of dog food together into a consistent texture and appearance.
Sadly, starch ingredients such as Potatoes do not provide significant nutrition outside of their carbohydrate content which means many label them as inferior to their alternatives.
Naturo makes use of small quantities of Dried Beet Pulp and Tomato Pomace in their dry dog food recipes. Both of these ingredients are very similar and are used throughout the industry to provide soluble fiber to a dog’s diet.
Soluble fiber can be important to many dogs to help them ensure they keep regular stools and digestion. However, outside of their fiber content, these ingredients provide very little nutrition to dogs.
If you’d like to learn more about either of these ingredients, check out our article Dried Beet Pulp In Dog Food & Tomato Pomace as a Pet Food Ingredient?.
Naturo Animal Testing
At this time, we have no information on what type of animal testing or trials, if any, that Naturo participates in.
Many smaller pet food brands avoid disclosing detailed information about their testing and trials as they are unsure about what reaction their customer base may have.
We strongly believe that invasive or laboratory-style testing of animals is a cruel and outdated practice and one which we hope will see a significant decline.
Based on our research (FDA, AVMA, DogFoodAdvisor), Naturo has not issued any recalls in the past for its dog or cat products, making them a recall-free pet food brand.
This is an impressive recall record, given that the brand is over 40 years old and has sold millions of dog food recipes in the UK.
We hope that Naturo can maintain this recall-free record in the coming years by maintaining high safety and quality standards during the production of their products.
Despite this, we encourage all pet owners to be vigilant of any future recalls of Naturo or any other pet food brand to ensure that their pets remain healthy and safe.
Best of Naturo
Adult Chicken With Potatoes and Vegetables Review
Adult Grain Free Lamb With Chickpeas, Mixed Peppers, Blueberries, & Cidar Vinegar Review
Adult Cat Salmon Mousse Review
Naturo Featured Articles
At this time, Naturo has not been featured in any of our articles.
Naturo Full Product Range
Dry Dog Food
Adult Turkey With Potatoes and Vegetables
Adult Chicken With Potatoes and Vegetables
Wet Dog Food
Adult Grain Free Turkey With Quinoa, Sweet Potato, Cranberries, & Cidar Vinegar
Adult Grain Free Chicken With Coconut, Goji Berries, Kale & Cidar Vinegar
Adult Grain Free Lamb With Chickpeas, Mixed Peppers, Blueberries, & Cidar Vinegar
Chirstmas Turkey Dinner With Rice, Vegetables, and Cranberries
Puppy Grain Free Chicken and Potato With Veg
Adult Grain Free Turkey In A Herb Gravy
Adult Grain Free Duck In A Herb Gravy
Adult Grain Free Chicken In A Herb Gravy
Adult Grain Free Tuna With Chicken In A Herb Jelly
Adult Grain Free Salmon With Chicken In A Herb Jelly
Adult Grain Free Turkey With Chicken In A Herb Jelly
Adult Grain Free Pork With Chicken In A Herb Jelly
Adult Grain Free Beef With Chicken In A Herb Jelly
Small Breed Grain Free Chicken With Potato & Vegetables
Small Breed Adult Duck & Rice With Vegetables
Small Breed Adult Salmon & Rice With Vegetables
Small Breed Adult Lamb & Rice With Vegetables
Adult Light Chicken & Rice With Vegetables
Adult Grain Free Chicken & Potato With Vegetables
Adult Grain Free Salmon & Potato With Vegetables
Adult Duck and Rice With Vegetables
Adult Salmon & Rice With Vegetables
Adult Chicken, Lamb & Rice With Vegetables
Adult Lamb & Rice With Vegetables
Senior Turkey With Chicken In Herb Gravy
Wet Cat Food
Adult Cat Salmon Mousse
Adult Cat Tuna Mousse
Adult Cat Turkey Mousse
Adult Cat Chicken Mousse
I use this in the evenings for my dogs, they get kibble in the morning. They love this food, and I like the fact that it actually smells good! It’s the only one that smells as if it’s got meat in it, and no chemical smells either!! Excellent!!
I started buying Naturo, I thought it seemed better than cheaper dog foods. He passed away aged nine of heart failure , he was only having digestive problems. I wish I never bought the food for him, I’m not sure but what else could it be, he was full of life and energy. I’m broken hearted and full of grief still since that awful night in April 2021.
I recently purchased Naturo variety pack with rice and it had 3 chicken, 2 turkey and only 1 chicken and lamb, bit disappointed as all fowl except 1. I had purchased 2 of these boxes and the other one is correct. This is my second time of commenting as the first time was when one tray had leaked in the box as the top foil was broken. You did give me a full refund which was very much appreciated. Look forward to your reply
I live in Canada and the garbage that is in a lot of our dog food is the worst ever. I saw tins of this dog food and decided to try it. That was 9 months ago, would not give my dog any other food. She loves it and she is fit and well on it. I can’t begin to tell you how pleased I am with this food. I am not someone who is easily pleased when it comes to my dogs food, but this is the best.