Billy And Margot Information

Billy And Margot was founded and launched in 2012 by Marie-Helene Sawle and sold ice cream style treats for dogs.

Marie-Helene Sawle and her brand were featured on the popular TV show Dragons Den where she attempted to acquire investment for her brand.

You can see a clip from their appearance below.

Deborah Meaden took advantage of this opportunity and invested in Marie and her brand.

Since then, the brand has expanded beyond chilled treats and now sells the traditional varieties of dog food, including dry food, wet food, and chilled food.

Billy + Margot Logo

It is not clear exactly where Billy And Margot’s recipes are produced, especially given that they are sold worldwide and not only in one region but we did find some evidence that some of their production takes place in the United Kingdom.

Billy And Margot’s products are available for purchase from hundreds of retail stores across the United States, the United Kingdom, and Australia.

Their recipes are also available to purchase from many large pet food websites like PetSmart and Amazon.

They were previously available on the largest pet food website, Chewy, but on a recent review, it appears they are not longer available. We aren’t sure why they stopped stocking the brand, but it is an interesting observation.

Chewy Logo

Billy And Margot Product Range

While Billy And Margot may have originally only sold dog treats, their range has expanded to a moderate size.

They have a small range of dry dog food. This range includes some common ingredients as well as some unusual and unique ones.

The wet dog food range is the largest and includes Canned Dog Food and dog food pouches.

Billy And Margot have two puppy food products. These are very similar to the adult equivalents, which could make the transition straightforward.

Chilled dog food is not a variety that most brands produce, but Billy and Margot have a small range. Chilled dog food is a premium product but one which can be highly nutritious and enjoyable.

Billy + Margot Iced Dog Treat Banana & Honey

Lastly, Billy And Margot’s range of dog treats is split into three categories: Dental Treats, traditional dry treats, and Chilled Treats.

Billy And Margot Nutrition

Billy And Margot employ a canine nutritionist by the name of Marie Jones. Billy And Margot claim that all of their products are designed and conceived by this nutritionist.

Billy And Margot’s dry dog food recipes’ nutritional profile is reasonable but not as satisfactory as some of their competitors.

The proportion of carbohydrates could be noticeably lower, and the proportion of protein and fat could be higher. This kind of nutritional profile would better reflect a dog’s natural diet.

Billy And Margot Ingredients

High-Quality Meat & Fish Ingredients

  • Chicken
  • Lamb
  • Beef
  • Salmon
  • Wild Boar
  • Venison
  • Kangaroo

Ingredients like Chicken and Salmon are staples of dog food and can provide excellent nutrition, high in protein and fat. These ingredients feature high up on the ingredient list in Billy + Margot recipes, which is a positive trait.

Other meat ingredients such as Kangaroo and Venison are far less common features in dog food recipes.

These ingredients are generally targeted toward dogs with severe allergies and sensitivities, as dogs are much less likely to have been exposed to them in the past.

Some know these ingredients as Novel Meats. Find out more about the use of Novel Meat ingredients and Hypoallergenic Dog Food in the following articles.

Best Hypoallergenic Dog Foods Guide

Best Dog Foods With Venison

Best Dog Food With Kangaroo

Two Kangaroos In The Wild

Other Notable Ingredients

Billy And Margot’s primary plant-based ingredients are the popular legume ingredients like Peas, Lentils, and Chickpeas.

These legume ingredients are used industry-wide and can provide carbohydrates, fiber, and high protein levels for a plant-based ingredient.

Unfortunately, Billy And Margot do make use of Pea Protein. Pea Protein is a Pea By-product and is often used by pet food manufacturers to boost the overall level of protein in a formula.

Protein from Pea Protein is considered inferior to animal or fished based protein as it does not contain all the needed amino acids and is less easily absorbed.

Find out more about Pea Protein in our article Peas, Pea Protein, Pea Flour, and Pea Fiber in Dog Food.

Peas Close Up

Some Billy and Margot recipes make use of Chicken Fat. This ingredient is primarily used to enhance the flavor of a pet food recipe and boost the proportion of animal fat present.

Chicken Fat is chosen over alternatives thanks to its low cost and high availability.

Learn more about Chicken Fat in Chicken Fat In Dog Food.

Flaxseed is a regular in pet food recipes thanks to the fact it is an excellent source of the Omega 3 Fatty Acids. These fatty acids are believed by many to provide several health benefits to humans and dogs alike.

Examples include an improvement in the condition of a dog’s skin and coat and a reduction in the risk of certain diseases.

Learn more about Flaxseed and its benefits in Flaxseed In Dog Food.


Alfalfa, which is also known as Lucerne, is an ingredient that is found in pet food in tiny quantities.

Alfalfa can provide vitamins and minerals at high levels that some believe can provide health benefits to dogs.

Read more about Alfafa in Alfalfa In Dog Food.

Billy And Margot Animal Testing

At this time, we have no information on whether Billy And Margot participate in testing on animals.

However, we suspect that they do not participate in laboratory or invasive testing.

Many smaller pet food brands avoid disclosing detailed information about their testing or trials for fear of customer backlash.

However, this has led to some in the industry being concerned that dog food recipes are not being tested sufficiently.

We believe that testing on animals is a cruel and outdated practice and one which we hope will be severely reduced or eliminated.

Billy And Margot Recalls

Based on our research (FDA, AVMA, DogFoodAdvisor), we have information that leads us to believe that Billy And Margot’s products have been recalled in the past, and they are not a recall-free brand.

This recall took place in September 2020 and involved their dry dog food recipe – Wild Kangaroo + Superfoods.

The specific batch in question was the 4lb bags of food with a lot code of: V 07 Feb 2020.

The recall was voluntary, which means the company was not mandated to do so but instead did to err on the side of caution. The justification for the recall was because of the potential of Salmonella contamination.

Salmonella is a serious threat to pets and humans, which is why if there is a risk of it being present in food, strong precautions are made. Salmonella can cause symptoms such as Nausea, Vomiting, Diarrhea, or Feber.

Consumers must be vigilant for any future issues from Billy + Margot, as there is no guarantee that there will be no future recalls.

This risk is especially true for frozen or raw foods, which can have an increased risk of contamination if they are not handled and stored correctly.

Best of Billy And Margot

Kangaroo + Superfood Blend Review

Billy And Margot Wild Kangaroo + Superfood Blend Packaging

Kangaroo + Superfood Blend contains Kangaroo and Chicken. While we have no objections with Chicken and believe it is a high-quality ingredient, this is unusual for a formula that uses Kangaroo and may make it unsuitable for those dogs with severe allergies and sensitivities.

Chicken is one of the most common allergens, and many dog owners feed Kangaroo formulas to avoid Chicken.

However, this mix of Kangaroo and Chicken provides an extremely satisfactory proportion of protein, which would be suitable for the vast majority of dogs, regardless of activity levels.

The level of fat in the formula is below average, but this is understandable given that Kangaroo meat is very low in fat.

This lack of fat could make the formula appealing to dogs attempting weight loss or looking to avoid weight gain.

The formula makes use of the usual legume ingredients such as Peas, Lentils, and Chickpeas to provide carbohydrates and dietary fiber. Sadly, it also includes Pea Protein, which is a low-quality ingredient.

Beef Recipe With Superfoods Review

Billy + Margot Morsels In Gravy Beef Recipe With Superfoods

While much of the focus on Billy + Margot is on their frozen food or their exotic ingredients, they do produce some excellent recipes with more common ingredients, such as the above wet dog food recipe with Beef.

The recipe uses a large portion of Beef and Chicken to provide an excellent proportion of protein and fat.

A mix of Carrots, Sweet potatoes, Peas, and Potatoes are also present, which, when combined, provide a modest proportion of carbohydrates and fiber and help hold the food together in a consistent texture.

Billy And Margot Featured Articles

Best Dog Food With Kangaroo – Billy and Margot are one of a select few brands that sell dog food with Kangaroo meat.

Kangaroo meat is appealing to dogs with severe allergies and sensitivities and can act as a Novel Meat.

Find out more about Kangaroo and the best formulas on offer in this article.

Billy And Margot Full Product Range

Dry Dog Food

Salmon + Superfood Blend

Salmon + Superfood Blend (Small Breed)

Lamb + Superfood Blend

Chicken + Superfood Blend

Chicken + Superfood Blend (Large Breed)

Kangaroo + Superfood Blend

Wet Dog Food

Beef Casserole With Superfoods

Lamb Casserole With Superfoods

Kangaroo Casserole With Superfoods

Beef Recipe With Superfoods

Lamb Recipe With Superfoods

Kangaroo Recipe With Superfoods

Venison Recipe With Superfoods

Boar Recipe With Superfoods

Puppy Food

Chicken + Superfoods Recipe

Chicken Recipe With Superfoods

Chicken + Superfoods Recipe (Large Breed Puppy)

Chilled Dog Food

Chicken, Vegetables + Superfood Blend

Beef, Vegetables + Superfood Blend

Lamb, Vegetables + Superfood Blend

Dog Treats

Dental Treats

Strawberry & Mint Tea Flavour (Large – Xlarge Dog)

Apple & Green Tea Flavour (Large – Xlarge Dog)

Iced Treats

Banana & Honey Recipe

Banana, Apple & Carrot Recipe

Strawberry & Apple Recipe