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BIXBI Information

BIXBI is a relatively new pet food brand and was founded by James Crouch in 2009. James Crouch grew up on a mushroom farm, where he realized the benefits of the food. BIXBI’s first product was an organic mushroom supplement, but the brand and range have grown to include typical dog food.

BIXBI is a very transparent dog food brand and has a huge glossary page on its website. This glossary lists all of their ingredients found in their products and why they are included.

BIXBI sources all of their ingredients from the USA, and they say that they attempt to use local and fresh produce whenever it’s available.

This is a critical trait to many who are afraid of ingredients and manufacturing from outside the USA.

In addition to their ingredient sourcing being from within the United States, their production also takes place in the United States. However, the exact location of this facility and whether it is managed by a third party is not clear.

BIXBI is available to purchase online directly from their site as well as on some of the large pet food stores and websites such as Chewy and PetSmart.

If you choose to purchase from their site, they offer subscription services like many other dog food brands are now starting to do. This subscription service provides a discount on the food once you commit.

BIXBI Product Range

Dog Food

BIXBI has a moderate range of dog food products, which includes a mix of dry dog food, wet dog food, and freeze-dried dog food.

BIXBI has two sub-brands/categories, which are Rawbble and Liberty. It appears that Rawbble is the more premium of the two sub-brands, and Liberty is aimed at a lower price point. You can see an FAQ answer below where BIXBI addresses this.

Bixbi Rawbble vs Liberty

BIXBI produces both grain-free recipes and grain-inclusive recipes; however, the grain-inclusive range is less expansive.

While BIXBI did not produce any age-specific food for most of its existence, such as recipes for puppies or senior dogs, they recently added a puppy food recipe.

However, they do state on their website that many of their recipes are suitable for all age ranges, which reduces the need for these specialized recipes.

Lastly, BIXBI does produce two dry dog food recipes for small breed dogs. These recipes have a smaller kibble size to make digestion easier.

Cat Food

At this time, BIXBI has not expanded its product range to include any cat food recipes.

However, if the dog food brand sees continued success, we think it likely that cat products could be introduced.

BIXBI Nutrition

The nutrition offered by BIXBI is fairly consistent when comparing similar recipes from the brand, such as dry dog food or wet dog food.

Most of BIXBI’s recipes include a nutritional profile that is above-average when compared to other dog food brands.

This nutritional profile includes above-average proportions of protein and fat, most of which is from animal-based sources. Animal-based protein and fat such as this should be at the core of every dog’s diet.

If you’d like to learn more about canine nutrition, we’d recommend checking out our in-depth Dog Food Guide.

Below is an example of the nutrition offered by a BIXBI dry dog food recipe. As you can see, the proportion of protein and fat is significant, and carbohydrates only make up a moderate proportion.

Bixbi Example Nutrition

BIXBI Ingredients

High-Quality Meat & Fish Ingredients

  • Chicken
  • Duck
  • Turkey
  • Beef
  • Pork
  • Lamb
  • Goat
  • Salmon
  • Trout

BIXBI uses a large range of meat and fish ingredients in its recipes. All of the ingredients listed above are high-quality additions and can provide much-needed protein and fat.

Many of these ingredients are industry favorites and can be found in recipes from almost every brand.

Examples of these include Chicken, Beef, and Salmon. They are so popular among manufacturers as they are easy to source and highly nutritious.

However, BIXBI does use some less common ingredients in some of its recipes, including Goat and Pork.

Ingredients like these are often popular among dogs with severe sensitivities or allergies. This is as they are less likely to have been exposed to them and therefore have an adverse reaction.

You can learn more about ingredients like these and hypoallergenic dog food in our Best Hypoallergenic Dog Foods Guide.


Select BIXBI recipes make use of Organ Meat ingredients like the Liver, Kidney, and more.

These organ meat ingredients can enhance the flavor of dog food and provide beneficial vitamins and minerals that are less abundant in traditional meat cuts.

Other Notable Ingredients

BIXBI’s grain-free recipes utilize legume ingredients like Peas and Lentils. These legume ingredients are extremely popular among pet food manufacturers and are found in the vast majority of grain-free dog food.

This popularity is as legumes are very easy to source, relatively affordable, and offer favorable nutrition.

The nutrition that Legumes can provide to dogs comes in the form of carbohydrates, plant-based protein, and fiber.

However, in recent years, there have been links between the high use of legumes, like Peas and Lentils, in dog food recipes and the increased rate of Canine Heart Disease.

This concerning link is far from concrete but is worth understanding. You can read our in-depth discussion of the topic here.

Peas Close Up

BIXBI utilizes several grain ingredients in its grain-inclusive recipes. Examples of these grain ingredients include Sorghum, Millet, Quinoa, and Oats.

Grain ingredients can be very controversial additions to pet food recipes, with many being strongly against their use.

However, there are also strong supporters of grain ingredients, especially those who feed brands like Purina Pro Plan or Royal Canin.

These grain ingredients that BIXBI uses are whole grain and can provide a mix of carbohydrates, plant-based protein, and fiber.

If you’d like to learn more about some of these grain ingredients, we recommend checking out the below articles.

Sorghum In Dog Food

Millet In Dog Food

Eggs are an underutilized ingredient in dog food, with many brands not using them at all. They can provide a very beneficial balance of nutrition, including protein, fat, and carbohydrates.

It is also noteworthy that Eggs are extremely bioavailable, which means very little of their nutrition will be wasted after they are eaten.

A mix of Eggs and Eggshells

Chicken Fat is a regular addition to many pet food recipes. It is used for two purposes, firstly it can boost the overall proportion of animal-based fat, and secondly, it can improve the flavor and taste of a recipe.

Chicken Fat is chosen over alternative fats as it is low-cost and easy to source.

Read more about Chicken Fat in our article Chicken Fat In Dog Food.

Some of BIXBI’s recipes utilize small amounts of Sunflower Oil as a minor ingredient. Sunflower Oil is not common in pet food but is used by some brands.

It can boost the levels of fat in a recipe and can also be used to help bind ingredients together in a consistent texture.

If you’d like to learn more about Sunflower Oil, check out our article Sunflower Oil In Dog Food.

In comparison, Flaxseed is extremely common in pet food and is used by the majority of brands. Flaxseed is best known for being a plant-based source of the Omega 3 Fatty acids. Many believe these fatty acids can provide several health benefits to dogs.

However, Flaxseed can provide additional benefits that many are unaware of. You can learn more about these benefits in our article Flaxseed In Dog Food.


Agar-Agar is found in wet/canned pet food recipes and is similar to other ingredients like Guar Gum.

It is used as a binding agent to hold the components of wet dog food together. Outside of this trait, Agar-Agar provides little nutritional value.

BIXBI Animal Testing

Thanks to BIXBI’s website, we have some information on what type of testing that BixBi participates in. They state the following on their FAQ page –

“BIXBI employs a PhD in Companion Animal Nutrition, a Board Certified Veterinary Nutritionist and a Doctor of Veterinary Medicine (DVM), in addition to other industry experts with decades of canine nutrition experience. Our nutritional team works closely with our product development team to formulate, test and certify each recipe is complete, balanced and nutritious for all breeds and life stages.”

The use of Board Certified Veterinary Nutritionists is a growing trend in the industry after many pet owners called into question who and how pet food was being formulated. BIXBI’s use of a Board Certified Veterinary Nutritionist is noteworthy, and we hope they maintain this relationship going forward.

Many pet food brands, especially smaller brands, avoid disclosing detailed information on how their foods are tested and formulated as they fear customer backlash and resistance.

We strongly believe that invasive or laboratory-style testing of animals is a cruel and outdated practice and one which we hope will see a decline.

BIXBI Recalls

Based on our research (FDA, AVMA, DogFoodAdvisor), BIXBI has not undergone any recalls in its past and is, therefore, a recall-free dog food brand.

On BIXBI’s website, they state the following information on how their food is tested – “We test each and every batch of our food and treats for Salmonella, E-coli and Listeria. And our products undergo rigorous testing for contaminants and environmental toxins such as BPA, lead, arsenic, mercury, chromium, pesticides, antibiotics and melamine.

They also mention that “our facilities are audited on an ongoing basis by the U.S. Department of Agriculture (USDA) and the U.S. Food & Drug Administration (FDA) to ensure strict food safety standards are maintained. Additionally, each of our facilities has Good Manufacturing Practices (GMP’s) and HACCP (Hazard Analysis Critical Control Points) food safety regulations.

While much of the above is a standard practice among pet food manufacturers, it is noteworthy that BIXBI discusses this openly and gives its customer a clear picture.

Despite this recall-free record from BIXBI, we encourage all dog owners to be vigilant of any future recalls from BIXBI or any other pet food brand.

BIXBI Featured Articles

Best Freeze-Dried Dog Food – Freeze-Dried dog food is thought of by many as the most premium dog food option for dog owners to choose between.

In this discussion, we go over the benefits and drawbacks of Freeze-Dried food and highlight some of the industry’s best products, including one from BIXBI Rawbble.

Best of BIXBI

Rawbble Ancient Grain Wingatarian Recipe Review

Bixbi Rawbble Wingatarian

The above dry dog food recipe from BIXBI stands out from the crowd and offers an unusual mix of poultry ingredients, including Turkey, Duck, and Quail.

While not as popular as Chicken, all three of these poultry ingredients are welcome additions and are high-quality sources of protein and fat.

It is also worth pointing out that this recipe contains a portion of Eggs that are extremely bioavailable and help bolster the minimum overall protein and fat levels to 27% and 18%, respectively.

Outside of this poultry content, the recipe includes a portion of several grain ingredients such as Sorghum, Millet, and Quinoa. All three of these ingredients can supply the recipe with a mix of carbohydrates, plant-based protein, and fiber.

In addition, these whole grain ingredients are preferred by many to cheaper alternatives like Corn and Wheat.

Rawbble Freeze-Dried Pork Recipe Review

Rawbble Pork Recipe

The ingredients in this freeze-dried recipe from BIXBI are few in number, with the primary ingredients being Pork, Pork Liver, and Pork Bone.

Pork is a surprisingly uncommon red meat ingredient in dog food, with alternatives like Beef and Lamb being far more popular.

While Pork Bone may sound like an intimidating ingredient, it is not to be feared and would be a natural part of a dog’s diet.

There are no notable plant-based ingredients present in Rawbble’s freeze-dried recipes, which could make them perfect for those dogs with severe allergies or for dog owners who want to add their own vegetable or grain ingredients.

Full BIXBI Product Range

Dry Dog Food

Rawbble Grain Free Chicken Recipe

Rawbble Grain Free Duck Recipe

Rawbble Grain Free Lamb Recipe

Rawbble Grain Free Pork Recipe

Rawbble Ancient Grain Landatarian Recipe

Rawbble Ancient Grain Turkey Recipe

Rawbble Ancient Grain Wingatarian Recipe

Liberty Grain Free Beef Recipe

Liberty Grain Free Chicken Recipe

Liberty Grain Free Fisherman’s Catch

Liberty Grain Free Lamb Recipe

Liberty Grain Free Original Recipe

Liberty Grain Free Original Puppy Recipe

Liberty Grain Free Small Breed Chicken Recipe

Liberty Grain Free Small Breed Fisherman’s Catch

Liberty Ancient Grain Game Bird Feast

Liberty Ancient Grain Rancher’s Red

Wet Dog Food

Liberty Beef Recipe

Liberty Chicken Recipe

Liberty Game Bird Feast

Liberty Lamb Recipe

Liberty Surf ‘N Turf

Rawbble Chicken Recipe

Rawbble Duck Recipe

Freeze-Dried Dog Food

Rawbble Beef Recipe

Rawbble Chicken Recipe

Rawbble Duck Recipe

Rawbble Lamb Recipe

Rawbble Pork Recipe

Rawbble Chicken & Salmon Recipe

Rawbble Turkey Recipe

Liberty Beef Recipe

Liberty Chicken Recipe

Dog Treats

Beef Lung Jerky Treats

Chicken Jerky Treats

Hip & Joint Beef Liver Jerky Treats

Hip & Joint Chicken Jerky Treats

Hip & Joint Salmon Jerky Treats

Immune Support Chicken Jerky Treats

Skin & Coat Beef Liver Jerky Treats

Skin & Coat Chicken Jerky Treats

Skin & Coat Salmon Jerky Treats

Pocket Trainers – Bacon

Pocket Trainers – Chicken

Pocket Trainers – Peanut Butter

Pocket Trainers – Salmon

Rotisserie Chicken Bark Pops

Sweet Potato & Apple Bark Pops

White Cheddar Bark Pops

Dog Supplements

Digestive Support Powdered Mushroom Supplement

Immune Support Powdered Mushroom Supplement

Joint Support Powdered Mushroom Supplement

Skin & Coat Support Powdered Mushroom Supplement

Broad Spectrum Hemp Oil