Vibrant Life Information
Vibrant Life is a pet brand owned and exclusively sold by Walmart. Vibrant Life sells dog food, alongside other pet products like dog treats and accessories. The brand first landed on shelves in early 2018 and as of yet still has a fairly limited product range.
There is currently very limited information on Vibrant Life including where it is produced and where it sources its ingredients from. Given that it is a low-cost brand, production and ingredient sourcing may be from outside the United States but we can not confirm that at this time.
Other pet food brands owned by Walmart are outsourced to third-party manufacturers and we believe that Vibrant Life also follows this practice.
As we mentioned earlier, Vibrant Life is a Walmart exclusive which means that you can purchase it from thousands of retail Walmart stores across the United States. Vibrant Life is also regularly available online from Walmart’s growing online business.
For more information on the dog food available at Walmart and which of these are our favorites, check out our Best Dog Food At Walmart article.
Vibrant Life Product Range
Vibrant Life has a very small product range of dog food when compared to other brands. This small product range originally included two recipes for adult dogs, one recipe for small breed dogs, and finally a recipe for puppies.
While extremely limited, this range offered recipes aimed at puppies and small breed dogs which fills two of the important niches.
In 2020, Vibrant Life expanded its range to include some wet dog food recipes. So far there are only three recipes available but this range may grow in the future. You can see one of these new recipes below.
Vibrant Life has a modest range of dog treats. These treats come in a variety of forms including soft treats, crunchy treats, jerky, and more.
Vibrant Life Nutrition
Based on the below, one would think that the nutrition provided by Vibrant Life’s formulas is notably above average.
Technically this is true for both the protein content and the fat content of their formulas as the level of carbohydrates is below average and the level of fat is significantly above average.
However, while the protein level may look impressive, a large portion of this protein is from the low-quality plant-based material which will be discussed later.
Plant-based protein such as this is less digestible and bioavailable than protein from meat and fish ingredients and is consequently considered inferior.
Nevertheless, the nutrition provided by Vibrant life formulas are a step up from the poor nutrition provided by other low-cost grocery store brands, especially those sold at Walmart.
If you’d like to learn more about canine nutrition, including the importance of animal-based protein and fat, we’d recommend checking out our Dog Food Guide.
Vibrant Life Ingredients
Vibrant Life displays on its packaging that it does not contain any of the following:
- Corn
- Meat Byproduct Meals
- Artificial Colours
- Artificial Preservatives
While we would prefer that the list of ingredients Vibrant Life chooses not to use would be far more expansive, all these ingredients are negative additions to any dog food and to exclude these is a positive.
High-Quality Meat & Fish Ingredients
- Beef
- Chicken
- Chicken Meal
All three of these ingredients listed above can provide high-quality animal-based protein and fat which is extremely suitable for a dog’s diet.
Both Beef and Chicken are industry favorites and are used by the vast majority of dog food brands. This popularity is due to their low-cost and the fact that they are easy to source.
While some frown upon them you should not be afraid of meat meal ingredients like Chicken Meal. They can, in fact, be advantageous to many dogs thanks to their nutritional value.
Meat Meal like Chicken Meal has had its moisture removed in advance of production which makes it a more dense source of protein and fat on a gram for gram basis.
Lastly, some of Vibrant Life’s new wet dog food recipes include portions of organ meat ingredients like Chicken Liver. These organ meat ingredients are excellent additions to pet food recipes and can provide additional protein and fat, as well as beneficial vitamins and minerals.
Other Notable Ingredients
Brewers Rice consists of smaller fragments of rice kernels that have been separated from larger kernels during the milling process.
Brewers Rice is considered to be of poorer quality than Whole Brown Rice by many. Despite this, Brewers Rice can still provide some nutrition in the form of carbohydrates.
Learn more about Brewers Rice and why it is so controversial in our article Brewers Rice In Dog Food.
Soybean Meal is a By-product of Soy and is a dense source of plant-based protein but can also provide some carbohydrates, fiber, and other nutrition. Soy, especially Soybean Meal is considered a low-quality addition to dog food recipes by many and is often included as it is very low-cost.
Wheat Mill Run is an extremely controversial ingredient that is described by some as floor-sweeping. It is considered a low-quality ingredient and negative addition to any dog food recipe.
Wheat Mill Run consists of the hulls and other by-products expelled by the milling process which are then collected and sold as an ingredient to cheap low-quality dog food manufacturers.
Flaxseed is an extremely common addition to pet food recipes including some from Vibrant Life. Flaxseed is best known for being an excellent plant-based source of the Omega 3 Fatty Acids. These fatty acids are thought to provide dogs with several health benefits.
However, Flaxseed has more benefits that are less well-known among dog owners. If you’d like to learn more about these benefits, check out our article Flaxseed In Dog Food.
Some of Vibrant Life’s wet dog food recipes include small portions of vegetable ingredients like Peas, Potatoes, and Carrots. These vegetable ingredients are common in grain-free dog food and can provide a mix of carbohydrates, plant-based protein, and fiber.
There are some concerns around the use of legumes, like Peas, in dog food recipes as brands who heavily utilize them have seen increased risks of Canine Heart Disease among their customers. You can read more about this concerning link here.
However, the portion size of legumes like Peas in Vibrant Life recipes is extremely small and not worthy of concern.
Dried Beet Pulp is another common addition to pet food recipes and is used as a reliable source of soluble fiber. Soluble fiber can be critical to some dogs to ensure they keep regular digestion and stools.
However, outside of this fiber content, Dried Beet Pulp provides very little valuable nutrition to dogs. You can learn more about how Dried Beet Pulp is made and its nutrition in our article Dried Beet Pulp In Dog Food.
Lastly, Vibrant Life’s wet dog food recipes utilize some poorly understand ingredients like Guar Gum. Guar Gum is found in wet dog food recipes from many brands and is used as a binding agent.
This means that its purpose is to hold the ingredients of a dog food together in a constant texture and appearance. However, outside of this trait, Guar Gum provides very little nutrition.
Vibrant Life Animal Testing
At this point in time, we have no information on whether Vibrant Life performs testing on animals and whether this testing is laboratory or invasive.
However, other dog food brands owned by Walmart have been proven to test on animals so it is likely that Vibrant Life may follow in their footsteps.
Many smaller pet food brands avoid disclosing information on their animal testing or feeding trials as they fear customer backlash.
Laboratory or invasive animal testing is cruel and distressing for the animals involved and we hope that over the coming years animal testing for the purposes of trialing dog food is eliminated or heavily reduced.
Vibrant Life Recalls
At this point in time, we have no evidence (FDA, AVMA, DogFoodAdvisor) that Vibrant Life products have ever been recalled which makes them a recall-free dog food brand.
However, in a similar circumstance to the above discussion, many other Walmart dog food brands have been recalled in the past.
One prime example of this is Ol’ Roy which has had several recalls in its past. You can read more about Ol’ Roy and its recalls in our Ol’ Roy Brand Review.
That being said, Walmart is very conscious of the safety of its product, and rest assured any product that has been recalled will no longer be available for purchase at their stores.
We always encourage consumers to be vigilant of any future recalls of Vibrant Life, Walmart products, or any other pet food brand to ensure their dogs remain safe and healthy.
Vibrant Life Featured Articles
At this time, Vibrant Life has not been featured in any of our articles or guides.
Best of Vibrant Life Dog Food
Chicken, Oatmeal & Egg Puppy Recipe Review
We consider the above puppy formula to be the best of Vibrant Life’s small collection. The primary motivation behind this is that it has slightly superior nutrition by providing slightly higher levels of protein and slightly smaller portions of carbohydrates.
In addition to this, the formula has superior ingredients as it contains Oatmeal, which is considered one of the better grain ingredients, and egg product which is a very digestible and nutritious ingredient.
However, despite the inclusion of Oatmeal and Egg Product, the formula still contains Brewers Rice, Soybean Meal, and Wheat Mill Run, which are all considered very low-quality fillers and have no place in dog food.
Homestyle Pot Roast Dinner & Gravy Review
The above Homestyle Pot Roast Dinner & Gravy is one of Vibrant Life’s new wet dog food recipes. While many cheaper and lower-cost wet dog food recipes utilize unnamed meat ingredients, all three of the recipe’s primary ingredients are named.
This includes a mix of Chicken, Beef, and Chicken Liver. These three ingredients combine to provide an impressive proportion of protein and fat.
The Chicken Liver is notable and is an excellent addition. Organ meat ingredients like Chicken Liver can greatly enhance the flavor of dog food and provide some beneficial vitamins and minerals.
Outside of this meat content, there are smaller portions of plant-based ingredients like Wheat Gluten, Dried Potatoes, Wheat Flour, and more. These ingredients are not the most favored among dog owners but provide some carbohydrates and fiber.
Vibrant Life Full Product Range
Dog Food
Dry Dog Food
Chicken, Brown Rice & Sweet Potato Recipe
Chicken, Oatmeal & Egg Puppy Recipe
Wet/Canned Dog Food
Country Chicken & Vegetable Stew
Homestyle Pot Roast Dinner & Gravy
Turkey & Vegetable Stew
Dog Treats
Small Biscuits Wrapped With Chicken
Smoked Chicken Jerky
Freeze-Dried Chicken Breast
Pigs In Blankets
Marbled Meaty Bites
Crunchy Chicken
Griller’s Mark With Real Chicken
Griller’s Mark With Real Beef
Soft Baked Bites With Real Cheese & Bacon
NutriBark Dog Treat Bar – Peanut Butter Bacon Apple Flavor
NutriBark Dog Treat Bar – Chicken & Cranberry
Water Buffalo
Chicken & Pumpkin Twist
We have 6 dogs that are mixed breed. They range between 40 to 75 pounds. We by two 30 pound bags a week. We were wondering, if and when, you were going to put out a 50 pound bag. We have used another WalMart only dog food (50 lb + 4 lbs), but decided to try Vibrant life. They seem to enjoy the variety of beef and chicken. Keep up the good work on providing a dog food without by-products or grains as the immediate ingredient.
I opened my bag of dog food and it was mildewed!! 😣😣. For the most part our girls love the chicken and rice recipe. Has this happened to anyone before?
Vibrant life is made in China. Pretty much says it all. Stay away.
I didn’t use the food but I did try the fragrance mist for dogs I have 2 black Pomeranians it bleached their fur they now have red patches on their fur
We recently switched our dear puppies to this dog food and within 5 days of them eating this food my dogs both passed away. I would never want to see this happen to anyone else’s loving puppies. Please be aware and protect your pets!!
😖 I didn’t look for reviews before feeding my dog this and now she’s in the vet . Did you take any legal action ! ?
2 of my dogs got sick after eating vibrant life training treats. Severe diarrhea. One of my dogs was older and unable to overcome the sickness brought on by these treats. She ended up having seizures, was unable to stand or walk on her own, and we had to put her down. I will never purchase from this brand again.
i’m having the same issue. my dog has lost so much weight, lethargic, liquid poops, dark, smelling urine. i would not recommend
this to anyone.
Thank you for making this dog food I have 3 dogs Boston terrier Chihuahua and a boxer mixed. They love it and it has improve their coats. They look healthy
We have given my dog the vibrant life pigs in a blanket dog treats to my dog 2 times and each morning after we fed them to him he started spasming and was having trouble walking and didn’t want to hold still for long…
I purchased a crate mat from Walmart the other day……my 7 month old puppy destroyed it in less than 15 minutes. It was advertised as “Sturdy and Durable”. I am very unhappy with this product!!! DO NOT WASTE YOUR MONEY!!!!
Been feeding my dogs this for a year now. Protein is much higher compared to other brands that are more expensive. It’s a good alternative to higher priced brands but better than the cheaper brands that the number one ingredient is corn. I have a yorkie and a Belgian mal and they both love it. The Belgian eats so much of it. Walmart does need 50 pound bags
My wife and i just adopted a new dog from the shelter. Purchased this Vibrant Dog cage from walmart. First day of our dog being in the cage, shes already been able to chew two of the wires off and bend the front of the cage. She doesnt even weigh that much.
All three of my dogs all got very sick from the training treats. All vomited and had diarrhea within two days.
I need the 8 lb bags of the vibrant life cat liter, I’m having a hard time finding it now
I would like to know
WHERE IT IS MADE.
WHERE IT IS PACKAGED. and
WHERE IT IS SENT FROM.
Let’s find out
I gave my chihuahua one of the Chicken Wrap Small Bisket and shortly after she had a seizure. I ad given them to my other dog several times in her life and she loved them never had a problem. I wasn’t convinced it was the treat so did not give her any for a couple weeks and she was fine no seizures! Gave her one today and less than an hour later she had a seizure🥵 Made in China – hum. In the garbage with them!
I bought 2 bed from this company called vibrant life for pets. They were 2 dog beds something most be in the stuffing that my dog doesn’t like. I would like to
get money back for these beds. On the product tag it says remove immediately if tore or damaged and seek veterinary attention. So whatever is in the brown stuffing it shouldnt be inside the product.
My dog has been eating vibrant life’s treats for a while now, he loves them, but lately he has been vomiting a lot and has trouble breathing and I don’t know if the treats are causing this or is the food, he likes the Nature’s Fresh Pets chicken and beef variety, is either or, I’m going to stop feeding him with these to find out what is wrong
Vibrant Life Training Treats Chicken Recipe. THROW IT IN THE TRASH NOW ! This stuff is bad, bad.. Two days given to our small Poodle/Bichon mix, total of 4 to 5 treats, by end of first day was constipated. Second day he didn’t want to go on a walk, was listless, still constipated. Didn’t want to eat. Barely ate some of his favorite quality can dog food fowl flavored, which has lots of liquid nutrition. Third day no treats barely pooped, very dry. Wal Mart makes this stuff, I research the net, they outsource the Chicken from China, known to be unsafe (they make Ol Roy, it was recalled 4 times after killing dogs and making many sick). Researched the ingredients, Animal fat with BHA is poison to a dog, citric acid as a preservative is toxic to dogs ( Messes up central nervous system, brain and spinal cord). Look up every ingredient, 4 to 5 are safe or good). Rename it “QUICK DEATH TRAINING TREATS.”
I need to know how to request a refund for this dog food I open a bag and there was maggots inside the bag.. my dog was sick I had to take her to the vet paying out over 175$ just in vet visit alone.
I purchased this product and would not recommend. My English Bulldog at about 4 treats and it caused severe bloody diarrhea. Had to take to vet. Thank God he is doing much better. Would definitely not recommend this treat.
I purchased this product and would not recommend. My English Bulldog at about 4 treats and it caused severe bloody diarrhea. Had to take to vet. Thank God he is doing much better. Would definitely not recommend this treat. I forgot to add that I called the company. They stated they were unaware of any issues with this brand. I wish I had read these reviews before purchasing. I also informed them of my research, for my dogs sake I only wish I had reviewed before giving to him. He was miserable.
P;LEASE BEWARE- my 12 year peek- a-poo puppy died yesterday after choking on Vibrant Life Small Biscuit wrapped in Chicken. I bought the new treat for him a couple of weeks ago and HE seemed to do fine with them. Yesterday after noon however he choked on one of the biscuits. There is no CHOKING HAZARD warning on the package just small print on back to supervise pets with treat. i couldn’t save him. My vet confirmed that part of the treat was stuck in his throat. Just don’t want any other puppy or owner to suffer as we have. The biscuits may taste good, my pup liked them, however they are too hard. I am not trying to hold company liable but asked they put bolder choking hazard warning on label.
We recently purchased a covered cat litter box from your company and we can’t trust the latches. When you pick up the box to carry it the latches give way and the bottom starts to fall off. We bought it at Walmart and would like a refund from your company. The product # is 537662
Vibrant Life Freeze Dried Chicken Breast Dog Treats, 6 oz are they made in China, and I guess that’s why we can’t get them, why doesn’t walmart just say but then what do they sell that’s made in the USA? Really sad that walmart can’t find a company in the United States to make it’s food, NOPE it’s all about the money
After eating Vibrant life marbled meat bites my maltese had diarrhea, and was vomiting. Not happy with product. 2/12/2021
I HAVE BEEN BUYING VIBRANT LIFE DOG TREATS FOR A WHILE NOW. MY RECENT ORDER FROM THEM OF CHICKEN STRIPS 2 BAGS WERE BURNED TO A CRISP. I WAS VERY DISAPPOINTED AS THEY COST A PRETTY PENNY PER BAG.
I bought a bag of rawhide vibrant chews for my two girls. Twice.
Late one night, while studying away, after feeding my two dogs and giving them the second half of their chew for the day, I noticed a very strong smell of bleach, chemicals, whatever.
Searched my house, asked people if they smelled it, googled random bleach smell. Concluded(google told me i was probably dying) i was finally losing it and gave up.
The next day after feeding, i again gave my girls a chew split bw them, and again noticed that very same bleachy chemically smell! I finally started to put two and two together- so I put that gooey chewed up rawhide right to my nose and sniffed- yup! It was the chew. I smelled all of them. The whole bag.
bleach. Bleach bleach bleach.
The last bag i bought didn’t smell like that! Unsure what in the world is going on but I’ll stick to a different brand from now on. Which sucks cuz my girls loved these chews and I got a good amount for my money!
I bought my puppy a chew toy made by Vibrant Life. After her chewing on it a couple of days, the antler on the deer had came apart. The fiber fill was coming out and was ripped open. I thought the toy would have been made better than this. I’m not very impressed.
Bought a VT retractable dog leash and in 6 months my little 8 lb chihuahua broke the new leash…. We were travelling and my husband was walking him in an area close to a highway… Being a puppy they don’t listen when called the first time. After calling him a couple times he came back but we thought for sure he was going to go onto the highway…
We were very fortunate and will never buy another thing from Vibrant Life!!!!!
We purchased the Vibrant Life 6″ smoked beef bone. Should have known – Walmart. We brought it home and gave it to our Golden Retriever and it REEKED OF FISH! It smelled HORRID!!! We took it away from him and I looked up reviews and found this site. Once I realized it was from China, I’m glad we took it from him. I felt bad because he wanted it, but his health is too important. Stay away from this brand.
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