Vibrant Life Information
Vibrant Life is a brand owned and exclusively sold by Walmart. Vibrant Life sells dog food, alongside other pet products like dog treats and accessories. The brand first landed on shelves in early 2018 and as of yet still has a fairly limited product range.
There is currently very limited information on Vibrant Life including where it is produced and where it sources its ingredients from. Given that it is a low-cost brand, production and ingredient sourcing may be from outside the United States.
For more information on the dog food available at Walmart and which of these are our favorites, check out our Best Dog Food At Walmart article.
Vibrant Life Product Range
Vibrant Life has a very small product range of dog food. This small product range includes two recipes for adult dogs, one recipe for small breed dogs, and finally a recipe for puppies.
While extremely limited, the offers aimed at puppies and small breed dogs fill two important niches.
Vibrant Life has a modest range of dog treats. These treats come in a variety of forms incluidng soft treats, crunchy treats, jerky, and more.
Vibrant Life Nutrition
Based on the above, one would think that the nutrition provided by Vibrant Life’s formulas is notably above average.
Technically this is true for both the carbohydrate content and the fat content of their formulas as the level of carbohydrates is below average and the level of fat is significantly above average.
However, while the protein level may look acceptable, a large portion of this protein is from the low-quality plant-based material which will be discussed later.
Plant-based protein such as this is less digestible and bioavailable than protein from meat and fish ingredients and is consequently considered inferior.
Nevertheless, the nutrition provided by Vibrant life formulas are a step up from the poor nutrition provided by other low-cost grocery store brands, especially those sold at Walmart.
Vibrant Life Ingredients
Vibrant Life displays on its packaging that it does not contain any of the following:
- Corn
- Meat Byproduct Meals
- Artificial Colours
- Artificial Preservatives
While we would prefer that the list of ingredients Vibrant Life chooses not to use would be far more expansive, all these ingredients are negative additions to any dog food and to exclude these is a positive.
High-Quality Meat & Fish Ingredients
- Beef
- Chicken
- Chicken Meal
All three of these ingredients provide high-quality protein and fat which is extremely suitable for a dogs diet. While some frown upon them you should not be afraid of meat meals like Chicken Meal.
They can, in fact, be advantageous. Meat Meal like Chicken Meal has had its moisture removed which makes it a more dense source of protein and fat on a gram for gram basis.
However, Vibrant Life does make use of the following low-quality Ingredients
- Brewers Rice
- Soybean Meal
- Wheat Mill Run
All three of these ingredients are poor-quality fillers and they contribute to the excessive levels of carbohydrates in Vibrant Life’s formulas.
Brewers Rice consists of smaller fragments of rice kernels that have been separated from larger kernels during the milling process. It is considered to be poorer quality than whole brown rice. Learn more about Brewers Rice in our article Brewers Rice In Dog Food.
Soybean Meal is a By-product of Soy and is high in plant-based protein. Soy, especially Soybean Meal is considered a low-quality addition to any dog food and is often included as it is very low-cost.
Wheat Mill Run, which can be best described as floor sweepings, is a low-quality ingredient and a negative addition to any dog food recipe.
Wheat Mill Run consists of the hulls and other by-products expelled by the milling process which are then collected and sold as an ingredient to cheap low-quality dog food manufacturers.
Vibrant Life Animal Testing
At this point in time, we have no information on whether Vibrant Life performs testing on animals.
However, other dog food brands owned by Walmart have been proven to test on animals so it is likely that Vibrant Life may follow in their footsteps.
Animal testing is cruel and distressing for the animals involved and we hope that over the coming years animal testing for the purposes of trialing dog food is eliminated or heavily reduced.
Vibrant Life Recalls
At this point in time, we have no evidence (FDA, AVMA, DogFoodAdvisor) that Vibrant Life products have ever been recalled. However, in a similar circumstance to the above discussion, many other Walmart dog food brands have been recalled in the past.
That being said, Walmart is very conscious of the safety of its product and rest assured any product that has been recalled will no longer be available for purchase at their stores.
We encoarage consumers to be vigilent of any future recalls of Vibrant Life, Walmart products, or any other pet food brand.
Vibrant Life Featured Articles
At this time, Vibrant Life has not been featured in any of our articles or guides.
Best of Vibrant Life Dog Food
Chicken, Oatmeal & Egg Puppy Recipe Review
We consider the above puppy formula to be the best of Vibrant Life’s small collection. It has slightly superior nutrition by providing slightly more protein and slightly fewer carbohydrates.
In addition to this, the formula has slightly superior ingredients as it contains Oatmeal, which is considered one of the better grain ingredients, and egg product which is very digestible and very nutritious.
However, the formula still contains Brewers Rice, Soybean Meal and Wheat Mill Run, which are all considered very low-quality fillers and have no place in dog food.
Vibrant Life Full Product Range
Dog Food
Dry Dog Food
Chicken, Brown Rice & Sweet Potato Recipe
Chicken, Oatmeal & Egg Puppy Recipe
Dog Treats
Small Biscuits Wrapped With Chicken
Smoked Chicken Jerky
Freeze-Dried Chicken Breast
Pigs In Blankets
Marbled Meaty Bites
Crunchy Chicken
Griller’s Mark With Real Chicken
Griller’s Mark With Real Beef
Soft Baked Bites With Real Cheese & Bacon
NutriBark Dog Treat Bar – Peanut Butter Bacon Apple Flavor
NutriBark Dog Treat Bar – Chicken & Cranberry
Water Buffalo
Chicken & Pumpkin Twist
We have 6 dogs that are mixed breed. They range between 40 to 75 pounds. We by two 30 pound bags a week. We were wondering, if and when, you were going to put out a 50 pound bag. We have used another WalMart only dog food (50 lb + 4 lbs), but decided to try Vibrant life. They seem to enjoy the variety of beef and chicken. Keep up the good work on providing a dog food without by-products or grains as the immediate ingredient.
I opened my bag of dog food and it was mildewed!! 😣😣. For the most part our girls love the chicken and rice recipe. Has this happened to anyone before?
Vibrant life is made in China. Pretty much says it all. Stay away.
I didn’t use the food but I did try the fragrance mist for dogs I have 2 black Pomeranians it bleached their fur they now have red patches on their fur
We recently switched our dear puppies to this dog food and within 5 days of them eating this food my dogs both passed away. I would never want to see this happen to anyone else’s loving puppies. Please be aware and protect your pets!!
Thank you for making this dog food I have 3 dogs Boston terrier Chihuahua and a boxer mixed. They love it and it has improve their coats. They look healthy
We have given my dog the vibrant life pigs in a blanket dog treats to my dog 2 times and each morning after we fed them to him he started spasming and was having trouble walking and didn’t want to hold still for long…
I purchased a crate mat from Walmart the other day……my 7 month old puppy destroyed it in less than 15 minutes. It was advertised as “Sturdy and Durable”. I am very unhappy with this product!!! DO NOT WASTE YOUR MONEY!!!!
Been feeding my dogs this for a year now. Protein is much higher compared to other brands that are more expensive. It’s a good alternative to higher priced brands but better than the cheaper brands that the number one ingredient is corn. I have a yorkie and a Belgian mal and they both love it. The Belgian eats so much of it. Walmart does need 50 pound bags
My wife and i just adopted a new dog from the shelter. Purchased this Vibrant Dog cage from walmart. First day of our dog being in the cage, shes already been able to chew two of the wires off and bend the front of the cage. She doesnt even weigh that much.