Vibrant Life Information

Vibrant Life is a brand owned and exclusively sold by Walmart. Vibrant Life sells dog food, alongside other pet products like dog treats and accessories.  The brand first landed on shelves in early 2018 and as of yet still has a fairly limited product range.

There is currently very limited information on Vibrant Life including where it is produced and where it sources its ingredients from. Given that it is a low-cost brand, production and ingredient sourcing may be from outside the United States.

For more information on the dog food available at Walmart and which of these are our favorites, check out our Best Dog Food At Walmart article.

Vibrant Life Product Range

Vibrant Life has a very small product range of dog food. This small product range includes two recipes for adult dogs, one recipe for small breed dogs, and finally a recipe for puppies.

While extremely limited, the offers aimed at puppies and small breed dogs fill two important niches.

Vibrant Life has a modest range of dog treats. These treats come in a variety of forms incluidng soft treats, crunchy treats, jerky, and more.

Vibrant Life Nutrition

Vibrant Life Dry Dog Food Average Calorie Breakdown Chart

Based on the above, one would think that the nutrition provided by Vibrant Life’s formulas is notably above average.

Technically this is true for both the carbohydrate content and the fat content of their formulas as the level of carbohydrates is below average and the level of fat is significantly above average.

However, while the protein level may look acceptable, a large portion of this protein is from the low-quality plant-based material which will be discussed later.

Plant-based protein such as this is less digestible and bioavailable than protein from meat and fish ingredients and is consequently considered inferior.

Nevertheless, the nutrition provided by Vibrant life formulas are a step up from the poor nutrition provided by other low-cost grocery store brands, especially those sold at Walmart.

Vibrant Life Ingredients

Vibrant Life displays on its packaging that it does not contain any of the following:

  • Corn
  • Meat Byproduct Meals
  • Artificial Colours
  • Artificial Preservatives

While we would prefer that the list of ingredients Vibrant Life chooses not to use would be far more expansive, all these ingredients are negative additions to any dog food and to exclude these is a positive.

High-Quality Meat & Fish Ingredients

  • Beef
  • Chicken
  • Chicken Meal

All three of these ingredients provide high-quality protein and fat which is extremely suitable for a dogs diet. While some frown upon them you should not be afraid of meat meals like Chicken Meal.

They can, in fact, be advantageous. Meat Meal like Chicken Meal has had its moisture removed which makes it a more dense source of protein and fat on a gram for gram basis.

A group of young chickens

However, Vibrant Life does make use of the following low-quality Ingredients

  • Brewers Rice
  • Soybean Meal
  • Wheat Mill Run

All three of these ingredients are poor-quality fillers and they contribute to the excessive levels of carbohydrates in Vibrant Life’s formulas.

Brewers Rice consists of smaller fragments of rice kernels that have been separated from larger kernels during the milling process. It is considered to be poorer quality than whole brown rice. Learn more about Brewers Rice in our article Brewers Rice In Dog Food.


Soybean Meal is a By-product of Soy and is high in plant-based protein. Soy, especially Soybean Meal is considered a low-quality addition to any dog food and is often included as it is very low-cost.

Wheat Mill Run, which can be best described as floor sweepings, is a low-quality ingredient and a negative addition to any dog food recipe.

Wheat Mill Run consists of the hulls and other by-products expelled by the milling process which are then collected and sold as an ingredient to cheap low-quality dog food manufacturers.

Vibrant Life Animal Testing

At this point in time, we have no information on whether Vibrant Life performs testing on animals.

However, other dog food brands owned by Walmart have been proven to test on animals so it is likely that Vibrant Life may follow in their footsteps.

Animal testing is cruel and distressing for the animals involved and we hope that over the coming years animal testing for the purposes of trialing dog food is eliminated or heavily reduced.

Vibrant Life Recalls

At this point in time, we have no evidence (FDA, AVMA, DogFoodAdvisor) that Vibrant Life products have ever been recalled. However, in a similar circumstance to the above discussion, many other Walmart dog food brands have been recalled in the past.

That being said, Walmart is very conscious of the safety of its product and rest assured any product that has been recalled will no longer be available for purchase at their stores.

We encoarage consumers to be vigilent of any future recalls of Vibrant Life, Walmart products, or any other pet food brand.

Vibrant Life Featured Articles

At this time, Vibrant Life has not been featured in any of our articles or guides.

Best of Vibrant Life Dog Food

Chicken, Oatmeal & Egg Puppy Recipe Review

Vibrant Life Chicken, Oatmeal & Egg Recipe Packaging

We consider the above puppy formula to be the best of Vibrant Life’s small collection. It has slightly superior nutrition by providing slightly more protein and slightly fewer carbohydrates.

In addition to this, the formula has slightly superior ingredients as it contains Oatmeal, which is considered one of the better grain ingredients, and egg product which is very digestible and very nutritious.

However, the formula still contains Brewers Rice, Soybean Meal and Wheat Mill Run, which are all considered very low-quality fillers and have no place in dog food.

Vibrant Life Full Product Range

Dog Food

Dry Dog Food

Beef & Rice Recipe

Chicken & Rice Recipe

Chicken, Brown Rice & Sweet Potato Recipe

Chicken, Oatmeal & Egg Puppy Recipe

Dog Treats

Small Biscuits Wrapped With Chicken

Smoked Chicken Jerky

Freeze-Dried Chicken Breast

Pigs In Blankets

Marbled Meaty Bites

Crunchy Chicken

Griller’s Mark With Real Chicken

Griller’s Mark With Real Beef

Soft Baked Bites With Real Cheese & Bacon

NutriBark Dog Treat Bar – Peanut Butter Bacon Apple Flavor

NutriBark Dog Treat Bar – Chicken & Cranberry

Water Buffalo

Chicken & Pumpkin Twist