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Nature’s Variety Information

Nature’s Variety is a privately-held, natural pet food company located in St Louis which is in the Midwest of the United States. They have two sub-brands, Instinct and Prairie.

Instinct is often known for its raw or semi-raw dog food products, but also produces traditional dry dog food, limited ingredient formulas, and wet dog food. Prairie, on the other hand, does not produce any raw recipes but does have the traditional types of dog foods and treats.

Nature’s Variety Instinct is manufactured at a privately owned site in Lincoln Nebraska.

Nature’s Variety Product Range

Dog Food

Cat Food

Nature’s Variety Nutrition

Dog Food

Nature’s Variety provides some of the best nutrition of any dog food brands let alone those that it competes within its price range. High levels of Protein and Fat are at the core of every one of Nature’s Variety’s recipes but in particular their Original and Ultimate Protein range.

Their Limited Ingredient range does have slightly inferior nutrition in comparison but this is understandable given the context and despite this, it is still far above average.

Cat Food

Nature’s Variety Ingredients

High-Quality Ingredients

  • Chicken
  • Turkey
  • Beef
  • Pork
  • Lamb
  • Salmon
  • Rabbit
  • Venison

Nature’s Variety formulas contain a wide range of ingredients, with a majority of these being considered high-quality. They use most of the common meat and fish ingredients including Chicken, Turkey, Salmon, and Beef. But they also have recipes that have less common meat or fish ingredients such as their Rabbit Formula.

Other Notable Ingredients

Nature’s Variety Instinct is one of a few brands that makes extensive use of Tapioca as a source of carbohydrates and as a binding agent. Tapioca is a root vegetable similar to Potatoes or Sweet Potatoes and is commonly found and consumed in Southern America. Find out more about Tapioca in our Tapioca In Dog Food article.


Another ingredient commonly found in Nature’s Variety Instinct’s recipes is Menhaden Fish Meal. Menhaden Fish Meal is a regular ingredient in premium dog food products and is often used to provide additional protein and fat without splashing out on more expensive whole ingredients. Find out more about Menhaden Fish Meal in our Menhaden Fish Meal in Dog Food article.

Nature’s Variety Animal Testing

On Nature’s Variety Instinct’s website, they state that passionate about the health and wellbeing of all pets and that they wish for all animals to be treated with compassion.

They also state that all testing facilities that they use are under federal inspection and that all the animals are cared for within the appropriate legislation around sanitation and welfare.

Finally, they insist that use voluntary or at home testing from volunteers and loyal customers whenever possible. While we would prefer that Nature’s Variety does not conduct any animal testing, this statement at least acknowledges some of the opposition to animal testing and Nature’s Variety’s interest in minimizing their impact.

Nature’s Variety Recalls

Our research has found that Nature’s Variety has three recorded recalls. While this might sound low, even a single recent recall is worrying and could suggest that Nature’s Variety’s production and manufacturing processes are not adequately safe and thorough.

In addition, some brands have a large list of recalls but the majority of them are a significant length of time ago, however, all three of Nature’s Variety’s recalls are within the last decade and therefore cannot be dismissed so easily as no longer relevant.

July 2015 – Potential Salmonella Contamination

February 2013 – Potential Foreign Body / Choking Hazard

February 2010 – Potential Salmonella Contamination

Nature’s Variety Featured Articles

Best Dog Food Without Peas

Best Dog Food Without Potatoes

Best Dog Food Without Chicken

Best Dog Food With Lamb

Best Dog Food With Chicken & Rice

Best Dog Food With Salmon

Best Dog Food For Border Collies

Best Senior Dog Food

Best Dog Food For Great Danes

Best Puppy Food

Best Canned Dog Food

Best Dog Food For Dalmatians

Best Dog Food For Rhodesian Ridgebacks

Best Dog Food With Rabbit

Best High Protein Dog Food

Best Hypoallergenic Dog Food

Best Dog Food With Venison

Best of Nature’s Variety

Dry Dog Food

Instinct Original – Rabbit Review

Nature's Variety Instinct Original Rabbit Packaging

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Limited Ingredient Dog Food

Instinct – Limited Ingredient Diet – Turkey Review

Nature's Variety Instinct Limited Ingredient Diet - Turkey Packaging

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Raw Dog Food

Canned Dog Food

Dry Cat Food

Nature’s Variety Full Products Range

Dry Dog Food

Limited Ingredient Diet Range

Instinct – Limited Ingredient Diet – Turkey for Small Breed Dogs

Instinct – Limited Ingredient Diet – Duck

Instinct – Limited Ingredient Diet – Turkey

Instinct – Limited Ingredient Diet – Lamb

Instinct – Limited Ingredient Diet – Salmon

Ultimate Protein Range

Instinct – Ultimate Protein – Chicken

Instinct – Ultimate Protein – Duck

Instinct – Ultimate Protein – Chicken for Small Breed Dogs

Original Range

Original Beef

Original Chicken

Original Duck

Original Salmon

Original Rabbit

Original Chicken for Small Breed Dogs

Raw Boost

Instinct Raw Boost With Real Chicken For Large Breed Puppies

Instinct Raw Boost With Real Chicken For Senior Dogs

Wet Dog Food

Original Chicken for Small Breed Dogs

Original Beef for Small Breed Dogs

Beef Stew

Chicken Stew

Lamb Stew

Turkey and Cod Stew

Turkey and Duck Stew

Original Beef

Original Chicken

Original Duck

Original Lamb

Original Rabbit

Original Venison

Limited Ingredient Diet – Duck

Limited Ingredient Diet – Lamb

Limited Ingredient Diet – Rabbit

Limited Ingredient Diet – Turkey

Ultimate Protein – Beef

Ultimate Protein – Chicken

Healthy Cravings Pouch – Beef

Healthy Cravings Pouch – Chicken

Healthy Cravings Pouch – Lamb

Healthy Cravings Pouch – Salmon

Dog Treats

Original Biscuits – Chicken

Original Biscuits – Rabbit

Original Biscuits – Duck