Nulo Information

Nulo was founded in 2009 by Michael Landa after he discovered high rates of obesity and weight issues among pets at his pet care business. Michael found that most pet food brands were overloaded with carbohydrates which were contributing to obesity and weight gain.

Nulo is manufactured in a number of facilities in the United States. This includes locations in Kansas, Nebraska, and South Dakota.

Nulo Product Range

Dog Food

Nulo’s range of dog food is broad and varied. They produce traditional dry dog food, limited ingredient dog food, freeze-dried dog food, canned or wet dog food, and dog treats.

Cat Food

Nulo’s range of cat food is almost as expansive as their dog food range. It consists of dry cat food, limited ingredient cat food, canned cat food, and cat treats. In particular, Nulo’s canned cat food is very varied and has a number of varieties and textures to suit every cat’s taste.

Nulo Nutrition

Dog Food

Nulo’s dry dog food recipes offer satisfactory nutrition that is above average and in many cases significantly above average. This nutrition consists of high proportions of protein and fat alongside a modest proportion of carbohydrates.

Cat Food

Nulo Ingredients

High-Quality Meat & Fish Ingredients

  • Chicken
  • Turkey
  • Duck
  • Lamb
  • Beef
  • Salmon
  • Cod
  • Trout

Above are some of the high-quality meat and fish ingredients used in Nulo recipes. These can provide high-quality protein and fat to fuel a dog or cats growth, repair, and activity.

In particular, fish ingredients such as Salmon can provide high levels of the Omega 3 Fatty Acids. These fatty acids can provide a number of health benefits such as improving the condition of skin, coats, and fur and preventing heart disease.

While some of Nulo’s meat and fish ingredients are less common, such as Duck or Trout, these are unlikely to be classed as Novel Meats. Novel Meats are a lifeline for dogs with severe allergies who do not cope well with traditional meat and fish ingredients. Examples could include Venison, Rabbit, and Kangaroo.

Learn more about Novel Meat diets in our Best Hypoallergenic Dog Foods Guide.

Low-Quality Ingredients 

Other Notable Ingredients

Menhaden Fish Meal is a common feature in premium dog food brand recipes. Its popularity is thanks to the high proportion of protein and fat that it can add to a dog food recipe at a low cost.

An ingredient like this is preferred to plant-based alternatives like Pea Protein. Learn more about Menhaden Fish Meal in our article Menhaden Fish Meal in Dog Food.

Chicken Fat is added to dog food as a nutritious method of improving the palatability and flavor of kibble. Animal fat such as Chicken Fat is very appealing to dogs which can make previously uninteresting recipes irresistible.

In addition, Chicken Fat can be utilized as a dense source of energy for dogs who are very active. Learn more in our article Chicken Fat In Dog Food.

Chicory Root

Nulo Animal Testing

At this time, we have no definitive information on whether Nulo participates in Animal testing.

Animal testing for the purposes of testing dog food is a cruel and outdated practice. We hope that it will be eliminated or severely reduced in the coming years as more consumers become aware of it.

Nulo Recalls

To date, based on our research (FDA, AVMA, DogFoodAdvisor), we have no information that Nulo has been recalled.

Given that Nulo is almost a decade old, this is a sign that they have taken their manufacturing and safety standards seriously.

However, it is important to be vigilant of any future issues or recalls as there is no guarantee that Nulo will not be recalled in the future.

Nulo Featured Articles

Best Senior Dog Food – Many dog owners choose not to transition their dogs to senior dog food, but those who do there is a growing range of recipes on offer that is tailor-made to suit senior dogs needs. A recipe from Nulo takes a well-deserved place in this article.

Best Puppy Food – Ensuring your puppy has the appropriate nutrition is vital to ensure they grow up to be healthy, happy, and strong. This article digs into everything you need to know and suggests some of our favorite puppy recipes on offer, including one from Nulo.

Best Canned Dog Food – Canned or wet dog food is regular treat or addition to many dogs diets but what is the difference between dry and canned food and what should dog owners be on the lookout for? This article answers all the questions and suggests some extremely nutritious formulas for your dog including one from Nulo.

Best Dog Food For Border Collies

Best Dog Food With Salmon – Regular readers of our site will know that we are huge fans of Salmon as a dog food ingredient. It provides a plentiful supply of protein and fat, as well as some of the highest levels of the Omega 3 Fatty Acids. This article discusses Salmon and suggests some fantastic quality Salmon focused formulas including one from Nulo.

Best of Nulo

Nulo Freestyle Salmon & Peas Recipe Review

Nulo Freestyle Salmon & Peas Recipe Packaging

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The formula shown above is the freestyle recipe that features Salmon. It also contains Menhaden Fish Meal and Turkey.

As expected, these named meat and fish ingredients are highly nutritious and provide valuable protein and fat to help your dog maintain their health and energy.

The regulars of Peas, Sweet Potatoes, and Chickpeas are present in reasonable proportions. These provide a fair proportion of carbohydrates and dietary fiber.

Freestyle Grain Free Turkey & Sweet Potato Puppy Review

Nulo Freestyle Turkey & Sweet Potato Puppy Recipe Packaging

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Nulo’s puppy range is relatively small but the recipes that they do produce align with all the principles of a high-quality puppy recipe.

Turkey & Sweet Potato is our favorite of the bunch due to it’s significantly above average nutritional profile, which is high in protein and fat. The protein, in particular, is extremely important in a puppies growth period.

The recipes include a mix of poultry and fish ingredients such as Turkey and Salmon. Also, the formula also contains a range of vegetable ingredients including Chickpeas, Peas and Sweet Potatoes. These will provide a modest portion of carbohydrates and dietary fiber to aid digestion.

Nulo Freestyle Puppy With Turkey, Cod & Sweet Potatoes Review

Nulo Freestyle Puppy With Turkey, Cod, And Sweet Potatoes

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Nulo’s product range also includes two canned puppy foods, Turkey, Cod & Sweet Potatoes and Chicken, Salmon & Lentils.

Both of the recipes are very similar but we have chosen to discuss the Turkey, Cod, and Sweet Potatoes recipe. The primary ingredients are Turkey, Turkey Liver, Cod, and Turkey/Salmon Broth. This combination of Poultry and Fish provides a satisfactory proportion of bioavailable animal protein and fat.

The recipe also contains small portions of some vegetable and starch ingredients including Sweet Potatoes, Peas, and Lentils. These provide a small proportion of carbohydrates and dietary fiber.

Nulo Full Product Range

Dry Dog Food

Freestyle Range

Adult Trim Cod & Lentils

Adult Lamb & Chickpeas

Adult Salmon & Peas

Puppy Salmon & Peas

Small Breed Salmon & Red Lentils

Senior Trout & Sweet Potatoes

Adult Turkey & Sweet Potato

Puppy Turkey & Sweet Potato

Medal Series Range

Senior Chicken & Lentils

Adult Chicken & Peas

Puppy Chicken & Sweet Potato

Weight Management Chicken & Sweet Potato

Adult Lamb & Lentils

Adult Salmon & Sweet Potatoes

Small Breed Turkey & Chickpeas

Large Breed Turkey & Peas

Limited Ingredient Range

Puppy & Adult Turkey Recipe

Puppy & Adult Alaska Pollock Recipe

Puppy & Adult Chicken Recipe

Puppy & Adult Salmon Recipe

Puppy & Adult Salmon Recipe

Puppy & Adult Turkey Recipe

Small Breed Turkey Recipe

Freeze Dried Dog Food

Freeze Dried Raw Beef Recipe With Apples

Freeze Dried Raw Duck Recipe With Pears

Freeze Dried Raw Lamb Recipe With Raspberries

Freeze Dried Raw Salmon & Turkey Recipe With Strawberries

Freeze Dried Raw Turkey Recipe With Cranberries

Pate Recipes (Canned)

Freestyle Range

Adult Beef, Peas, & Carrots

Adult Chicken, Carrots, & Peas

Puppy Chicken, Salmon, & Lentils

Small Breed Duck & Chickpeas

Adult Lamb & Lentils

Small Breed Lamb & Sweet Potato

Adult Trim Turkey & Cod

Small Breed Turkey & Lentils

Adult Turkey & Sweet Potato

Puppy Turkey, Cod, & Sweet Potato

Adult Turkey, Salmon, & Chickpeas

Medal Series Range

Adult Beef, Peas, & Carrots

Adult Chicken, Carrots, & Peas

Puppy Chicken, Salmon, & Lentils

Small Breed Duck & Chickpeas

Adult Lamb & Lentils

Adult Weight Management Turkey & Cod

Small Breed Turkey & Lentils

Adult Turkey & Sweet Potato

Adult Turkey, Salmon & Chickpeas

Limited Ingredient Range

Adult Chicken

Adult Turkey

Dog Treats

Protein Sticks (Treats)

Chicken Recipe

Chicken Recipe

Salmon Recipe

Salmon Recipe

Turkey Recipe

Turkey Recipe

Dry Cat Food

Canned/Wet Cat Food

Cat Treats