Pure Balance Information

Pure Balance was launched in 2012 by Walmart. Pure balance stands out from the other store brand ranges of pet food offered by Walmart by providing superior nutrition and without using very low-quality ingredients. The range of products available from Pure Balance has increased over time and now includes dry and wet dog food as well as cat food. The most obvious selling point of Pure Balance is that it highly affordable and can fill the niche of pet owners who value their pets nutrition but have a very tight budget.

Pure Balance Product Range

Pure Balance Nutrition

Pure Balance Ingredients

Pure Balance makes heavy and consistent use of Pea Protein. As those of you who have read our Peas, Pea Protein, Pea Flour and Pea Fiber in Dog Food article will be aware, Pea Protein is a low-quality ingredient and is most commonly used to inflate the level of protein in pet food without having to shell out on additional meat and fish ingredients. Pea Protein is significantly less expensive than meat or fish and manufacturers utilize it to keep their costs low.

Pure Balance’s use of Pea Protein is not surprising as the brand as a whole is extremely affordable. In order to keep the price as low as it is, the use of ingredients such as Pea Protein is an unfortunate reality.

Pure Balance Animal Testing

There is very limited information available on whether Walmart brands such as Pure Balance are tested on animals. For this reason, we can not say definitively whether they do or do not test on animals and whether any treatment is ethical and cruelty-free.

However, we do know whether some of the manufacturers contracted to produce Walmart brands use animal testing. One such example would be Mars Petcare. It is known that Mars Petcare does conduct animal testing on their own products. Whether they also conduct testing on Walmart’s behalf for brands such as Pure Balance is a matter of opinion.

Pure Balance Recalls

To date, we have no information to believe that Pure Balance has ever been recalled. While pure balance is still a relatively new brand in comparison to some of its competitors, having over five years of recall free production is a positive indication of the brand’s production quality.

However, it is important to note that Pure Balance’s parent brand Ol’Roy has had some product recalled in the past. There was a significant number of recalls in 2007 and 2008. While these are still important to note, a significant length of time has passed since these and they may no longer be relevant. In addition, one of Ol’Roy’s brands featured in the February 2018 scare of a Euthanasia drug, pentobarbital, being found in dog food brands.

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