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Ivory Coat Information

Ivory Coat is an Australian pet food brand that gained popularity thanks to the superior nutrition it provides when compared to other Australian pet food brands.

The brand was formerly privately owned, but it was purchased by the massive pet food conglomerate known as The Real Pet Food Co.

Other pet food brands that The Real Pet Food Co owns that you may recognize include Billy + Margot, Fussy Cat, and Farmers Market pet food.

Based on our research, we believe that all of Ivory Coat’s recipes are produced in Australia, although sadly, Ivory Coat does not specify precisely where its manufacturing facility is located.

We also believe that the brand also uses Australian sourced meat and fish ingredients in its recipes, although we can not guarantee that that applies to all of their ingredients.

For long-term pet owners, you may have noticed that Ivory Coat is available for purchase from hundreds of local pet food stores across Australia, including large and smaller stores.

Ivory Coat products are also available for purchase from some of the larger online pet food retailers based in Australia. Some of the examples of online pet stores we could find include PetCircle, MyPetWarehouse, PetBarn, and PetStock.

Ivory Coat Product Range

Dog Food

When we first reviewed Ivory Coat, the brand already had a relatively broad range of dog food recipes. This range of recipes included a mix of traditional dry dog food, wet/canned dog food, and chilled dog food.

However, since then, this dog food range has continued to expand, showing the success and growth of Ivory Coat. In Particular, there is now a much broader range of grain-inclusive recipes available, and Ivory Coat justifies this in a dedicated page on their website.

Lastly, Ivory Coat has made a further niche addition in the form of frozen dog food, which is even more uncommon than chilled dog food.

Despite the increase in the size of other ranges, the dry food range remains the largest and includes several specialist recipes such as those for puppies and large breed puppies, as well as utilizing an extensive range of meat and fish ingredients.

Despite some dedicated pet owners, Chilled dog food is still a rarity, especially in Australia, and isn’t produced by most brands, mainly due to its high cost and storage requirements.

However, chilled dog food can be very appealing to some dogs, with many going crazy for the prospect of some.

Ivory Coat Chilled Dog Food

Cat Food

When we first reviewed Ivory Coat’s cat food range, it was quite small, especially when compared to their dog food range.

It consisted of just three dry cat food recipes, all of which were quite similar. However, since then, the range has expanded massively and now includes a broad range of dry cat food, wet cat food, and chilled cat food.

Similar to the dog food range, there is a mix of grain-inclusive cat food and grain-free food to appeal to both groups.

The addition of chilled cat food is also worth noting again as it is even rarer to see than chilled dog food.

Ivory Coat Nutrition

Dog Food

The nutrition provided by Ivory Coat dog food recipes varies from above-average to significantly above average when compared to other similar dog food.

The nutritional profile of their recipes includes up to significantly above-average proportions of protein and fat and most often modest proportions of carbohydrates.

Below is a visual example of the nutrition profile provided by an Ivory Coat dry dog food recipe.

Ivory Coat Example Nutrition

As you can see, the proportion of protein and fat in this recipe is significant and sums to over 60% of the recipe’s nutritional value.

A nutritional profile such as this is ideal for the majority of dogs, regardless of their activity level. However, dogs that are highly active are more likely to excel on Ivory Coat dog food compared to most other dog food recipes.

If you are interested in learning more about canine nutrition, we highly recommend you check out our Dog Food Guide for an in-depth discussion.

Cat Food

When we first reviewed Ivory Coat, it was difficult to gauge the nutrition provided by their recipes. However, with a much larger product range now available for cats, we believe that Ivory Coat cat food is also above-average when compared to similar brands.

Their recipes often include significant portions of animal-based protein and fat, which is a critical component of a cat’s diet given that they are obligate carnivores.

While cats do not require any carbohydrates or plant matter in their diet, the portion used in Ivory Coat is relatively small, especially when compared to their competitors.

You can see an example of this below with a visual representation of a recipe’s nutritional profile.

Ivory Coat Nutrition Example

If you are interested in learning more about feline nutrition and what it means to be an obligate carnivore, head on over to our Cat Food Guide.

Ivory Coat Ingredients

High-Quality Meat & Fish Ingredients

  • Turkey
  • Chicken
  • Lamb
  • Duck
  • Kangaroo
  • Salmon
  • Sardine

Ivory Coat has a somewhat broad range of meat and fish ingredients in its formulas. This range includes most of the common meat and fish ingredients that are used in pet food recipes such as Chicken, Tukey, and Salmon.

However, given that Ivory Coat is an Australian pet food brand, it has made the decision to create some recipes with Kangaroo meat which many other Australian brands also do.

Kangaroo meat is often used in “Novel Meat” recipes for dogs with allergies and sensitivities due to the fact that most would not have eaten it within traditional dog food.

You can learn more about this unique concept in our articles Best Hypoallergenic Dog Foods Guide & Best Dog Food With Kangaroo.

Kangaroo Group

Other Notable Ingredients

Ivory Coat makes use of select grain ingredients in its recipes such as Brown Rice and Oats. Grains are a controversial addition to dog food, with many consumers being strongly against their use.

However, there are also strong supporters of grain ingredients, especially among those who feed brands like Purina Pro Plan or Royal Canin.

Despite this, higher-quality grains such as Brown Rice and Oats can provide satisfactory nutrition to dogs and are preferred to other grains like Wheat and Corn.

This additional nutrition can include select vitamins and minerals as well as higher fiber content.

A Bowl of Rice

Lentils and Peas are both legume ingredients, and they are found in Ivory Coat’s grain-free and grain-inclusive recipes. Legumes are incredibly prevalent in dog food as they are affordable, easy to source, and can provide favorable nutrition.

They are used by the vast majority of mid-range and premium brands across the United States, Canada, and Australia.

However, in recent years there have been concerning links between high usage of legume, like Peas and Lentils, and an increased rate of Canine Heart Disease.

You can read an in-depth analysis of this topic in our article Best Dog Foods Without Peas or Peas, Pea Protein, Pea Flour and Pea Fiber in Dog Food.

Peas In A Pod

Ivory Coat makes use of all three of the popular starch ingredients found in dog food. These starch ingredients include Potatoes, Sweet Potatoes, and Tapioca.

All three of these ingredients are incredibly dense sources of carbohydrates, which means their portion size needs to be carefully monitored. Thankfully the portion size of these ingredients in Ivory Coat recipes is modest and not for concern.

While Potatoes and Sweet Potatoes are well known to many in the western world, some are not familiar with Tapioca. The root vegetable is extremely popular in areas like South America where it is a staple of the local diet.

You can learn more about Tapioca including why its used in pet food recipes in our article Tapioca In Dog Food.

Tomato Pomace is very commonly added to dog food as it is an excellent source of soluble fiber. Soluble fiber can be important for dogs to help regulate their digestion and keep their stools consistent.

Despite being made from Tomatoes, Tomato Pomace provides very little nutrition outside of its fiber content including a minimal amount of sugars, vitamins, or minerals.

However, some in the industry have concerns around the ingredients and the levels of pesticides it may contain. Read more about Tomato Pomace in Tomato Pomace as a Pet Food Ingredient?.

Chicken Fat is regularly included in dog food recipes to boost the level of animal fat present and to enhance a recipe’s flavor and taste.

Chicken Fat is often chosen over other animal fats, such as Beef Fat or Pork Fat, as it is abundant, affordable and easy to source in high volumes.

Learn more about Chicken Fat including whether it can trigger a Chicken allergy, in our article, Chicken Fat In Dog Food.

Beet Pulp is very similar to Tomato Pomace and is included in dog food recipes as a source of soluble fiber.

Many people expect Beet Pulp to include sugar, but it is, in fact, the remnants of the beet product after the sugar has been removed.

Due to this, Beet Pulp contains very little nutritional value outside of its fiber content which makes it a perfect solution to add fiber to dog food.

You can read more about Beet Pulp including how its made and its uses in our article Dried Beet Pulp In Dog Food.

Flaxseed is a well-known component of dog food and is probably the best plant-based source of the Omega 3 Fatty Acids, which is the main reason it is so popular in dog food.

The Omega 3 Fatty Acids are believed by many to provide several health benefits to pets, including healthier skin and coat, and a reduction in the risk from certain diseases.

However, Flaxseed can offer several more benefits that are less well known. You can learn more about these benefits of Flaxseed in Flaxseed In Dog Food.


Canola Oil is a well-known vegetable oil that is found on grocery store shelves as well as in many foods for human consumption.

But Canola Oil is also sometimes found in dog food recipes in minor quantities, including those produced by Ivory Coat.

The main purpose of Canola Oil is to boost the levels of fat found in the recipe, but it can also be used to help bind the ingredients together.

You can learn more about Canola Oil in our article Canola Oil In Dog Food.

Ivory Coat Animal Testing

At this time, we have no information on what type of animal testing, if any, Ivory Coat participates in.

Many smaller pet food brands avoid disclosing detailed information on what type of testing or trials their food undergo before they are sold to pet owners. This is as many customers react poorly when they discover more detailed information.

However, others in the industry are worried that brands are not being transparent enough around testing and trials and fear that some pet food may not be sufficiently tested for long-term consumption.

We strongly believe that invasive or laboratory-style testing of animals is a cruel and outdated practice and one which we hope will see a significant decline.

Ivory Coat Recalls

Based on our research (FDAAVMADogFoodAdvisor), we have no information that leads us to believe that any Ivory Coat products have ever undergone a recall which makes Ivory Coat a recall-free pet food brand.

Given that Ivory Coat has been in operation for some time, this would be an impressive record and one that shows that they take their safety and quality processes seriously during production.

Sadly, there have been several pet food recalls that have taken place in Australia in recent years that have affected a number of other prominent Australian pet food brands.

Despite this recall-free record, we always encourage pet owners to be careful of any future recalls of Ivory Coat or any other pet food brand to ensure their pets remain healthy and safe.

Best of Ivory Coat

Lamb & Sardine Review

Ivory Coat Lamb And Sardine

While the above Lamb and Sardine recipe may not offer the highest proportions of protein or fat out of Ivory Coat’s range, its nutritional profile is still extremely satisfactory and suitable for the majority of dogs.

This excellent nutritional value is thanks to a large portion of Lamb Meal, which is the recipe’s first listed ingredient. Meat meals like Lamb Meal scare some, but they are extremely dense sources of nutrition as the bulk of their moisture has been removed.

This large portion of Lamb Meal is joined by a smaller portion of Sardine Meal and Dried Lamb. All three of these ingredients are high-quality additions to the recipe and are sourced from Australia.

The recipe also makes use of several plant-based ingredients, including portions of Peas, Sweet Potatoes, and Tapioca. This mix of plant-based ingredients contributes to a satisfactory proportion of carbohydrates and fiber.

Beef & Brown Rice Review

Ivory Coat Beef And Brown Rice Chilled

As we mentioned earlier, Chilled Dog Food is a rarity in the industry and especially Australia and maybe something that many dogs may never have experienced before.

While chilled dog food is often similar to traditional wet/canned food, it often has a unique texture and consistency.

The above Beef & Brown Rice recipe would be an excellent choice to expose your dog to the wonders of Chilled Dog Food.

The recipe uses a mix of several high-quality meat ingredients, including Beef, Chicken, and Pork, which provide a plentiful portion of protein and fat.

The recipe then uses a mix of plant-based ingredients such as Peas, Sweet Potato, Carrot, and Spinach, along with Brown Rice to balance out the formula and provide a moderate portion of carbohydrates and fiber.

Lamb & Kangaroo Stew Review

Ivory Coat Lamb And Kangaroo Stew

While Chilled Dog Foood may be an adventure for some, others may want to stick with their tried and tested food types. Thankfully, Ivory Coat produces a reliable line of wet/canned dog food to choose from.

Ivory Coat wouldn’t be an Australian pet food producer without some Kangaroo-based recipes. The above recipe uses a mix of Lamb and Kangaroo as its meat-based ingredients, which is a popular combination.

Kangaroo provides a different balance of nutrition to many other meat ingredients, but it is still considered a high-quality addition, packed with animal-based protein.

If it interests you, you can read about Kangaroo meat nutrition in our article Best Dog Food With Kangaroo.

The canned dog food recipe then uses a mix of Pea ingredients and Sweet Potatoes to round out the recipe and provide a minor portion of carbohydrates.

Ivory Coat Featured Articles

Best Dog Food In Australia – Ivory Coat deservedly features in our in-depth look at the best Australian dog food on offer.

Consumers often struggle to find reliable reviews and recommendations of pet food in Australia, but our article makes things simple and gives a breakdown of the differences between Australian dog food and dog food from other similar countries.

In addition, we give several recommendations of high-quality dog food available in Australia at several price points.

Ivory Coat Full Product Range

Dry Dog Food

Lamb & Brown Rice (Puppy)

Turkey & Brown Rice (Large Breed Puppy)

Chicken & Brown Rice

Kangaroo & Brown Rice

Lamb & Brown Rice

Turkey & Brown Rice (Large Breed)

Salmon & Brown Rice (Mature)

Chicken (Puppy)

Lamb With Coconut Oil (Large Breed Puppy)

Beef With Coconut Oil

Chicken With Coconut Oil

Chicken With Coconut Oil (Small Breed Adult)

Lamb & Kangaroo

Lamb & Ocean Fish

Lamb & Sardine

Lamb With Coconut Oil (Large Breed Adult)

Ocean Fish & Salmon

Turkey & Duck

Turkey Reduced Fat

Chilled Dog Food

Chicken & Brown Rice (Puppy)

Beef & Brown Rice

Chicken & Brown Rice

Lamb & Brown Rice

Frozen Dog Food

Chicken (Puppy)

Beef & Kangaroo

Chicken (Adult)

Ocean Fish

Wet/Canned Dog Food

Lamb & Brown Rice Loaf

Beef & Brown Rice Loaf

Chicken & Brown Rice Loaf

Lamb & Brown Rice Loaf

Chicken Stew

Chicken Stew With Coconut Oil

Kangaroo Adult Dog

Lamb & Kangaroo Stew

Lamb & Sardine Stew

Dry Cat Food

Chicken With Coconut Oil (Kitten)

Ocean Fish For Kitten

Beef & Kangaroo Adult Cat Food

Chicken & Coconut Oil

Chicken & Kangaroo With Coconut Oil

Ocean Fish & Salmon With Coconut Oil

Salmon & Chicken

Chilled Cat Food

Chicken & Turkey

Ocean Fish

Wet Cat Food

Chicken & Ocean Fish In Jelly

Chicken In Gravy

Chicken & Kangaroo In Gravy

Chicken & Ocean Fish In Jelly

Chicken In Gravy

Chicken & Ocean Fish In Gravy

Kangaroo Adult Cat