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Nom Nom Information

Nom Nom, formerly known as NomNomNow, is a fresh delivery-based pet food provider operating in the United States. 

Nom Nom was founded in 2015, and despite having been in operation for a relatively short period of time, it has seen incredibly fast growth as high as 650% year on year.

In 2018, Nom Nom hit the news after it secured $13M of venture funding. They claim that this funding will be used to expand operations and increase production capacity.

This media attention included them being featured in articles by TechCrunch, Business Insider, and GlobalNewswire.

Despite this tremendous growth, Nom Nom operates in an extremely competitive environment with several other companies like The Farmer’s DogPet Plate, and Ollie, attempting to get the attention of dog owners.

Nom Nom offer freshly made and pre-portioned food that is delivered straight to their customer’s doors.

This tailor-made approach requires several pieces of information from pet owners, including ageweightactivity level, and breed.

Based on these factors, Nom Nom builds a plan that will meet the nutritional requirements of the pet and ensure they have complete nutrition. You can see a snippet from this process below.

You can experiment with this sign up process with your dog’s specific traits here.

Nom Nom Sign Up

Where Is Nom Nom Available?

Nom Nom’s delivery service is available to customers in all 48 of the contiguous States, which does not include Alaska or Hawaii.
Sadly for Canadian pet owners who are looking to try Nom Nom, their products are not yet available north of the border.

How Much Does Nom Nom Cost?

Personalized fresh dog food such as those produced from Nom Nom is always going to be more costly than traditional kibble, which is extremely cost-effective. However, it may not be as expensive as you imagine.

We priced up the cost of a plan for a high-activity Golden Retriever to give you a visual example.

As you can see below, a plan for a Golden Retriever would cost $138.70 for two weeks worth of food or $69.35 with Nom Nom’s 50% discount.

This works out to be just under $10 per day at full price or $5 per day at the promotional price. For larger dogs, this means a plan could cost between $15-20 dollars per day, and for smaller dogs, it could be as little as $5-8 dollars per day.

Compared to some of Nom Nom’s competitors, this makes them on the pricier side but not by a significant margin.

Nom Nom Plan Cost

Other Nom Nom Information

One of the differentiating factors between Nom Nom and other US-based fresh home-delivered pet food companies is that Nom Nom has its own production facility. This gives them complete control over the production process, including its quality and safety.

Nom Nom also aims to produce zero food waste. They achieve this by only producing their food to order and shipping it out within days.

Nom Nom has produced some online content and articles to better explain their approach to pet food, as well as information on their brand. You can check out these articles here.

Nom Nom Product Range

Dog Food

Nom Nom has four fresh dog food recipes available as part of its subscription plans. Each of these focuses on a different meat ingredient in addition to containing a mix of different vegetables, starch, or grain ingredients.

While four recipes may seem like a tiny number in comparison to the larger longstanding dog food brands, it is the norm in the fresh dog food niche, with most of Nom Nom’s competitors producing between three and five recipes.

You can see Nom Nom’s full dog food range here.

However, for those dog owners who do not want to limit their pup to a single recipe, Nom Nom offers a Variety Pack, which will provide all four of their dog food recipes within each delivery.

Cat Food

Update – 2022

Sadly it appears that Nom Nom has chosen to discontinue its cat food recipes for the time being, as detailed in a post on its website.

This is disappointing, given they were one of the very few brands to expand into fresh cat food.

However, it seems Nom Nom is hopeful of providing it again in the future, so we will have to stay tuned.

Nom Nom’s cat food range is smaller than its dog food range and was originally limited to two unique recipes.

Sadly, Nom Nom discontinued their fish-based cat food recipe, and they now only produce a single fresh cat food recipe.

Nom Nom is the first of the major fresh home-delivered dog food brands to expand into the cat food niche. Given this, its small product range is still leaps and bounds above any of its competitors.

While many imagined that Nom Nom’s competitors would quickly follow them into the cat food industry, there has been little progress toward this over the last few years.

Pet Treats

Nom Nom has a small range of pet treats that are in the “Jerky” style. These treats use human-grade meat cuts and are free of preservatives.

Nom Nom Beef Jerky


Nom Nom sells three Probiotic Supplements for dogs. While the benefits of supplements, especially for pets, are questionable, there are some strong supporters.

These Probiotic Supplements focus on digestive health, Immune Function, and Joint Health.

Read more about the supplements here.

Nom Nom Probiotic Images

Microbiome Testing Kits

Nom Nom sells kits to test the Microbiome of a pet’s digestive tract. These kits can then be sent back to Nom Nom, where they provide the results and recommendations.

Nom Nom is likely to use these results to showcase how a switch to its products could improve your pet’s health.

Ryan Honaker, Ph.D., is associated with Nom Nom’s Microbiome testing kits and research and is experienced in the field of Gut Microbiology.

You can find these test kits here.

Read more about Nom Nom’s information and beliefs about Microbiome here.

Nom Nom Microbiome Testing Kit

Nom Nom Nutrition

Dog Food

Nom Nom Dog Nutrition

Please note, the above chart is based on Nom Nom’s Guaranteed Analysis. This is an estimate, and the true values are likely to include a slightly higher proportion of protein and fat.

As displayed above, the average nutrition provided by Nom Nom dog food is very balanced.

The proportion of protein and fat is significantly above average, and the proportion of carbohydrates is modest and below average.

This balance of nutrition would be very well suited to the vast majority of dogs, including those that are more active. Even dogs who are not active could perform well on this recipe, thanks to Nom Nom’s strict and precise portion control.

Thankfully, the bulk of the protein and fat proportion found in Nom Nom recipes is from animal sources which are often considered superior to plant-based alternatives.

If you are interested in learning more about canine nutrition, we highly recommend you check out our Dog Food Guide.

In this guide, we take an in-depth look at the nutritional components of dog food, different dog food types, and ingredient choices.

Cat Food

If you didn’t see our note earlier, Nom Nom discontinued their cat food recipes in 2022.

Nom Nom Cat Nutrition

Please note, the above chart is based on Nom Nom’s Guaranteed Analysis. This is an estimate, and the true values are likely to include a slightly higher proportion of protein and fat.

As seen above, the nutrition provided by Nom Nom cat food is very satisfactory when compared to other cat food brands and recipes.

It includes a significantly above-average proportion of protein and fat and a significantly below-average proportion of carbohydrates.

Cats are obligate carnivores and do not require or excel by eating plant-based material such as vegetables or grains.

The nutrition provided by Nom Nom is a fair reflection of this, as seen by its extremely low carbohydrate proportion.

While it is true that Nom Nom’s cat food recipe is calorie-dense, thanks to their pre-portioning and customization, the fear of overeating or weight gain is minimal.

If you are interested in learning more about feline nutrition, be sure to check out our Cat Food Guide. Similar to our Dog Food Guide, we discuss all things cat food and give a detailed breakdown of nutrition, ingredients, and more.

Nom Nom Ingredients

High-Quality Meat & Fish Ingredients

  • Beef
  • Turkey
  • Chicken
  • Pork

Despite its small product range, Nom Nom makes use of a reasonable variety of high-quality meat ingredients, which are displayed above.

Whole meat and fish ingredients such as these are ideal for a dog or cat’s diet and are high in animal-based protein and fat. However, they do contain a high proportion of moisture compared to meat meals.

Beef, Turkey, and Chicken are all industry favorites and are heavily utilized by pet food manufacturers. The core reasons behind this are that they are easy to source, nutritionally dense, and relatively affordable.

Eggs feature in multiple Nom Nom recipes and are a fantastic addition to a dog or cat’s diet.

Eggs are incredibly nutritious and are one of the most bioavailable foods available, which means their nutrition is very easily absorbed into a dog or cat’s digestive system.


Other Notable Ingredients

Peas feature in some Nom Nom recipes in moderate proportions. Peas are by far the most common vegetable ingredient in premium and mid-priced dog food. They can provide carbohydrates, fiber, and a high proportion of plant-based protein.

However, there is concern about Peas and other legumes causing dogs to develop a condition known as Dilated Cardiomyopathy. Learn more about this in our article Best Dog Food Without Peas.

These concerns are most pressing in dog food recipes with a very high proportion of legumes. Thankfully, Nom Nom only uses a small portion of Peas, so concern should be minimal.

Peas Close Up

Nom Nom features all three of the most common starch ingredients in their recipes. This range includes Potatoes, Sweet Potatoes, and Tapioca (which is also known as Cassava Root).

These starch ingredients are a dense source of carbohydrates. However, beyond this, they do not provide a significant quantity of additional nutrition beyond some fiber and small portions of some vitamins and minerals.

You can learn more about Tapioca in our article Tapioca In Dog Food.


Squash is not a regular feature in most dog food recipes but is utilized by Nom Nom in one of its recipes.

Its cousin, Pumpkin, does feature more often than Squash, but even then, it is still rare, especially in higher quantities.

Squash can be a great addition to dog food and is very high in dietary fiber, which can be critical to some dogs for regular digestion and stools. However, not all dogs react well to Squash, and it can sometimes cause digestive disruption.

Brown Rice is the only grain ingredient used by Nom Nom in its dog food recipes. Brown Rice, alongside Oatmeal and several others, is considered one of the best grain ingredients to feature in dog food.

It is considered to be one of the best grains is as it can provide additional nutrition beyond its carbohydrate content, such as fiber, vitamins, and minerals.

Despite this, many dog owners outright refuse to feed their dogs any recipes that contain grain ingredients and prefer to feed a grain-free diet.

A Bowl of Rice

Nom Nom includes some less common vegetable ingredients in its recipes, such as Carrots and Spinach. While these ingredients are unlikely to be present in significant portions, they can provide beneficial nutrients.

In particular, they can provide some vitamins and minerals that Meat, Fish, and common vegetable or grain ingredients can not.


Nom Nom features both the common vegetable oils found in pet food, which are Sunflower Oil and Canola Oil.

These oils are added to pet food to provide a dense source of fat, in particular, beneficial fats such as the Omega Fatty acids.

Learn more about these oils in our articles Sunflower Oil In Dog Food and Canola Oil In Dog Food.

Nom Nom Animal Testing

We have limited information on what kind of testing Nom NomNow participates in, but to the best of our knowledge, they do not participate in invasive or laboratory testing of animals.

Many smaller pet food brands avoid disclosing detailed information about their testing and feeding trials as they fear backlash from their customer base.

However, others in the industry are concerned with a lack of transparency and fear that many dog food recipes are being formulated and released without sufficient trials.

Regardless, we strongly believe that laboratory testing of animals is a cruel and outdated practice that should be eliminated or severely reduced.

Nom Nom Expertise

Nom Nom employs a vet nutritionist, who also holds the role of Chief Nutrition Officer. Dr. Justin Shmalberg, DVM, is one of less than 100 board-certified veterinary nutritionists in the country. 

Nom Nom believes and proudly states that Dr. Justin Shmalberg is an expert in pet nutrition and rehabilitation and has dedicated his life to unlocking the benefits of whole, fresh nutrition as preventative medicine for pets.

Learn more about Dr. Justin Shmalberg here.

The importance of employing or partnering with veterinary nutritionists is becoming more and more important as pet owners are becoming more aware and knowledgeable about pet food.

Many smaller brands do not have this expertise available to them, and some fear that their recipes may not be formulated correctly without this crucial advice.

Nom Nom Recalls

To the best of our knowledge and research (FDAAVMADogFoodAdvisor), Nom Nom has no history of product recalls during its brief history and is, therefore, a recall-free pet food brand.

However, many in the industry consider fresh food to garner a higher risk of contamination or other health concerns.

This is because it must be stored and cooled appropriately, whereas traditional dry kibble has far fewer restrictions.

Sadly, this risk was recently proven when one of Nom Nom’s competitors, Spot & Tango, had to issue their first recall. You can read more about that in our Spot & Tango Review.

Given the extremely competitive nature of the fresh dog food space, Nom Nom will be doing everything it can to maintain this recall-free record.

As a consequence of the increased risk around fresh pet food, we encourage you to be vigilant of any future recalls of Nom Nom or any other fresh pet food products to ensure that your pets remain healthy and safe.

Best of Nom Nom

Dog Food

Chicken Chow Review

Nom Nom Chicken Chow

While we consider all four of Nom Nom’s dog food recipes to be high-quality and nutritious, we had to choose a favorite, and Chicken Chow came as the clear winner.

Chicken Chow has a very satisfactory nutritional profile that is marginally better than the other dog food recipes from Nom Nom.

This impressive nutritional profile is thanks to the large portion of Chicken it uses, which helps to provide a minimum of 8.5% protein and 6% fat.

In addition, this Chicken recipe has less moisture than the others, which means you are getting more nutrition per pound.

This Chicken is combined with several plant-based ingredients, including Sweet Potatoes, Squash, and Spinach.

As we discussed earlier in this article, all three of these ingredients could be considered positive and nutritious additions to dog food recipes and can provide a mix of carbohydrates, plant-based protein, and fiber.

In addition, this recipe avoids Peas, White Potatoes, or any grain ingredients, which some dog owners are choosing to avoid due to allergies, sensitivities, and health concerns.

NomNowNow’s website includes some reviews by users of their products. You can find these “Success Stories” here.

Don’t forget to click here, so you can get 50% off your first order with Nom Nom, no promo code is required.

Cat Food

Chicken Cuisine Review

Nom Nom Chicken Cuisine Cat Food

If you didn’t see our note earlier, Nom Nom sadly discontinued their cat food recipes in 2022, including the above.

Sadly, due to Nom Nom’s discontinuation of their Fish Feast recipe, there is only one remaining choice when it comes to cat food, but that doesn’t mean it should be dismissed.

Chicken Cuisine includes an impressive portion size of Chicken and Chicken Liver which are the recipe’s two primary ingredients.

Chicken is a dense source of nutrition for a cat and includes high levels of animal-based protein and fat. In addition, the Chicken Liver can provide additional protein and fat, as well as some beneficial vitamins and minerals.

If that wasn’t enough, many cat owners report that cat food recipes with organ ingredients such as Chicken Liver are more appealing and palatable.

The formula is rounded out with a sensible and very small-sized portion of Spinach and Carrots, which don’t overload the formula with carbohydrates.

NomNowNow’s website includes some reviews by users of their products. You can find these “Success Stories” here.

Nom Nom Featured Articles

Best Dog Food Without Peas – We have recently added Nom Nom to our extremely popular Best Dog Food Without Peas article.

This is as more than one of Nom Nom’s recipes are completely free of Peas or other legumes.

Recipes such as these are a lifeline for dogs with severe allergies or a great choice for dog owners concerned about the effects of legumes on their dog’s health.

The 10 Most Expensive Dog Foods – While we wish it wasn’t, Nom Nom can be quite costly, especially for larger breed dogs with high-calorie requirements. 

In this article, we explore several types of premium dog food, including fresh dog food such as Nom Nom’s. If you are interested in exploring what celebrities and the rich feed their pups, this is the article for you.

Best Dog Food Made In The USA – Many US-based dog owners are looking to support home-grown brands and avoid imported dog food.

Some of this fear is due to large-spread recalls that occurred over the last two decades due to foreign ingredients.

In this article, we give an expansive list of USA-made dog food, including premium brands like Nom Nom as well as mid-priced and low-cost dog food. This article is well worth the time investment if you are a US-based dog owner.

Best Cat Food Made In The USA – All of what we’ve mentioned above also applies to cat food and perhaps more so.

Much of the cat food seen on the shelves of pet food stores and larger grocery stores are produced outside of the United States in places like Thailand and Malaysia.

This article explores that as well as giving some excellent suggestions on high-quality USA-made cat food.

Best Non-Grain Free Dog Foods – With the huge rise of grain-free dog food over the last two decades, there have been many who have had doubts.

While the drawbacks of grain-free food are far from conclusive, this has led many to seek grain-inclusive recipes.

In this article, we discuss this trend and highlight some of the industry’s best grain-inclusive dog food recipes from a range of well-known brands.

Best Dog Food Without Flaxseed – While many dog owners go out of their way to find dog food recipes that contain Flaxseed thanks to its extensive benefits, there are others who are looking to avoid it, usually due to allergies.

In this article, we discuss how little flax-free dog food there is available and showcase some viable options, including a recipe from Nom Nom.

Best Cat Food For Older Cats With Bad Teeth – As cats age, many have serious dental problems, which makes eating traditional dry cat food extremely difficult.

For this reason, there are many cat owners in search of food to make this easier. In our article, we discuss important factors when selecting a cat food recipe and list some of our personal favorites.

Best Cat Food For Older Cats That Vomit – Similar to the above, many cats begin to vomit their food more often as they age, which can cause weight loss or other health concerns.

For this reason, many cat owners invest a lot of time trying to discover food that their cats can keep down. In this article, we discuss food for older cats and those with sensitive stomachs.

Nom Nom Full Product Range

Dog Food

Fresh Dog Food

Beef Mash

Turkey Fare

Chicken Chow

Pork Pot Luck

Dog Supplements

Full Spectrum Probiotic Support

GI Targeted Probiotics

Joint & Mobility Support

Cat Food

Chicken Cuisine (Discontinued)

Fish Feast (Discontinued)

Dog & Cat Treats

Beef Jerky

Chicken Jerky