Sundays is a small but up-and-coming dog food brand that was first launched back in 2018. The brand focuses on air-dried dog food which is a premium niche with few other offerings.
The brand was founded by the Veterinarian and Engineer couple Tory and Michael Waxman who became obsessed with finding the best dog food after their dog got sick.
Having a Veterinarian as a co-founder is an important unique selling point for Sundays with many other brands having individuals with non-technical backgrounds.
Furthermore, Sundays has a popular and unique comparison tool on its website which allows prospective customers to compare Sunday’s food to thousands of other brands including giants like Blue Buffalo, Orijen, Fromm, and Purina Pro Plan.
Similar to other newer dog food brands, Sundays has focused its efforts online with a visually pleasing and easy to navigate website.
However, air-dried dog food is considered a niche type due to its extremely high cost, and sadly Sundays don’t buck the trend here with their boxes costing as much as $250 for a one-off purchase.
To combat this, Sundays has copied many of these other brands, as well as the industry giant, Chewy, to offer subscriptions that provide large discounts.
This offers convenience to the customer and ensures they get the correct quantity of food on a regular basis, and provides Sundays with a recurring revenue source.
For those of you wondering where Sundays produces its food, based on our research, this takes place in a USDA-monitored kitchen in Ohio.
Sundays Product Range
As it stands, Sundays has a tiny product range that only consists of a single air-dried dog food recipe.
While many of the smaller and new dog food brands, like Sundays, tend to have smaller ranges, most have at least three to four recipes which makes Sundays range unusually small.
We hope that Sundays expands its product range in the near future to include variations of their dog food recipe or even dog treats that they can be paired with.
While we only have a single recipe for analyzing, the nutrition it provides to dogs is impressive and is significantly above average compared to most other dog food recipes.
You can see the nutrition provided by this recipe represented in a nutritional profile chart below.
As you can see, the sum of the nutritional value provided by protein and fat is significant at 78%, while the proportion coming from carbohydrates is modest at 22%.
If you’d like to learn more about canine nutrition, including information on the importance of animal-based protein and fat, we’d recommend you read our Dog Food Guide.
High-Quality Meat & Fish Ingredients
- Beef Heart
- Beef Liver
Given that Sundays only has a single recipe, their range of high-quality meat and fish ingredients is so far quite limited.
However, that doesn’t mean the ingredients they use are poor-quality, and they are, in fact, the opposite.
The high-quality Beef and Beef organ meat ingredients used in their recipes are fantastic sources of animal-based protein and fat.
Moreover, the organ meats can help to enhance the flavor and palatability of the recipe as well as boost levels of several beneficial vitamins and minerals.
Other Notable Ingredients
The primary plant-based ingredient used in Sundays dry dog food recipe is Quinoa which is a relatively uncommon grain ingredient.
While used commonly in food for human consumption, Quinoa sees limited use in dog food recipes and is normally muscled out by other grains such as Rice, Corn, or Oats.
Despite this, it is still a beneficial addition and can provide dogs with a mixture of carbohydrates, plant-based protein, fiber, and select vitamins and minerals.
A minor plant-based ingredient found in Sundays recipe is Pumpkin. Pumpkin is also quite uncommon to find in dog food but is used by select brands.
Pumpkin is normally added to dog food recipes in small quantities to help aid digestion. This is as Pumpkin is a dense source of dietary fiber, which can help dogs have regular stools and digestion.
However, in addition to its fiber content, Pumpkin is a dense source of several beneficial vitamins and minerals, including Beta Carotene.
You can learn more about the use of Pumpkin in dog food recipes in our article Best Dog Food With Pumpkin.
Sundays recipe also contains a small portion of Sunflower Oil which is a common vegetable oil used in dog food recipes.
Vegetable Oils like Sunflower Oil are typically found in dog food recipes for two reasons; firstly, they can assist in binding the ingredients of the recipe together in a consistent texture and form.
Moreover, they can help boost the levels of fat in the recipe, especially some beneficial fats such as the Omega 6 Fatty Acids.
You can learn more about Sunflower Oil and some concerns around its use in our article Sunflower Oil In Dog Food.
Flaxseed is a much more recognizable ingredient for many and regularly features in dog food recipes, including Sundays recipe.
Flaxseed is best known for being one of the best plant-based sources of the beneficial Omega Fatty Acids, which many believe can provide dogs with health benefits such as an improvement in the condition of their skin and coat.
However, Flaxseed has several other health benefits that are far less known and understood by the average dog owner.
You can learn more about these potential health benefits in our article Flaxseed In Dog Food.
Kelp is another uncommon addition to dog food recipes and is only used by a select number of brands, including super-premium ones like Ziwi Peak.
Kelp can be used similar to Sunflower Oil as a binding agent for dog food to help hold the ingredients together in a consistent texture and improve their appearance.
However, Kelp can also be present for its plant-based protein content and beneficial vitamins and minerals.
Kelp contains minerals like Iodine and Iron, which are important for bodily functions, and some also believe that Kelp can reduce symptoms of skin allergies such as itching.
While not all of these benefits are proven, there are many that believe in them, which is why Kelp finds its way into dog food recipes.
To learn more about Kelp and its use in dog food recipes, we recommend you check out our article Kelp In Pet Food.
Sundays Animal Testing
At this time, we have no concrete information from Sundays on how they test their products and whether they carry out feeding trials.
Given the small scale of the brand, it is unlikely they carry out larger scale feeding trials like larger brands may do. Instead, they may carry out smaller-scale trials on volunteer animals.
We strongly believe that invasive or laboratory testing of animals, especially for pet food, is a cruel and outdated practice and one which should come to an end.
However, given the current small scale and the short history that Sundays has in the industry, this recall-free record is not a huge shock and is to be expected.
We hope that Sundays works hard to maintain this record in the coming years and establish itself as a brand that takes safety and quality seriously.
Regardless, we always encourage dog owners to be vigilant of any future recalls from Sundays or any other dog food brands to ensure their dogs remain healthy and safe.
Best of Sundays
USDA Beef Recipe Review
Given that there is only one dog food recipe currently available from Sundays, there wasn’t much of a choice for us when selecting our favorite recipe, but that doesn’t mean you should discount their USDA Beef Recipe entirely.
The recipe contains a large portion of several Beef ingredients, including Beef, Beef Heart, Beef Liver, and Beef Bone.
This combination helps to provide an impressive proportion of protein and fat, coming in at 35% and 20%, respectively.
While many air-dried dog food brands do not include any plant matter in their food, Sundays do not follow this trend and include a modest portion.
This includes some Quinoa and Pumpkin, as well as tiny portions of several others like Zucchini, Kale, and Flaxseed.
These ingredients help to provide a satisfactory proportion of carbohydrates, along with some much-needed fiber, vitamins, and minerals.
Sundays Featured Articles
At this time, Sundays has not been featured in any of our articles.
Sundays Full Product Range
USDA Beef Recipe