Ingredient Splitting in Pet Food – Exposed

Ingredient splitting is a very controversial topic and is often dismissed by the big pet food brands.

Despite this dismissal, ingredient splitting is very real, and you should be aware of it so you don’t become one of the thousands tricked by it on a daily basis.

What is Ingredient Splitting?

Ingredient Splitting is a technique employed by pet food manufacturers to strategically split ingredients that are considered low-quality into multiple ingredients.

By dividing ingredients in this way, they will appear further down the ingredient list and so draw less attention from savvy consumers.

Now you might be confused by what was just explained, and don’t be embarrassed because it is deliberately confusing because pet food brands don’t want you to understand. Ingredient splitting can be best described with an example.

Before Ingredient Splitting

Let’s imagine a dog food formula without employing Ingredient Splitting its five most abundant ingredients as follows.

  1. Peas
  2. Chicken
  3. Turkey
  4. Chickpeas
  5. Potatoes

While this doesn’t look awful at face value, the more knowledgeable amongst you will be aware that, ideally, you want meat and fish ingredients to take up as many of the primary ingredient spots as possible, especially that number one spot.

So to appeal to consumers, this dog food brand may want to strategically move Peas off that number one spot and below the Chicken and Turkey ingredients.

Now they could do this by including fewer Peas in the recipe and adding additional Chicken and Turkey. However, Chicken and Turkey are expensive, and Peas are cheap.

Pet Food brands want to price their products as affordable, and they want to keep their profits high. So they turn to Ingredient Splitting to do their dirty work.

They continue to use Peas but now also use an almost identical ingredient: Pea Flour. If these two ingredients are combined, they equate to the same quantity of Peas before Ingredient Splitting. But, because they are technically different ingredients, they can list them separately.

Peas In A Pod

After Ingredient Splitting

So what would the ingredient list look like after this process? Here’s what it could look like depending on how much Pea Flour is used.

  1. Chicken
  2. Turkey
  3. Peas
  4. Pea Flour
  5. Chickpeas 

Notice how Chicken and Turkey have now miraculously become the number one and two ingredients? Despite the fact that the quantity of Chicken and Turkey has remained the same as before?

Chicken Breast

Peas and Pea Flour now take up lower spots in third and fourth, where they are less likely to draw significant attention.

This process could be taken even further, and Peas or another less favorable ingredient could be split into three or four sub-ingredients, allowing them to appear even further down the ingredient list.

The First Five Ingredients Rule and Why You Should Ignore It

Online articles, friends, and even professional vets often tell pet owners to pay attention to the first five listed ingredients of pet food. These are the most abundant and should be the ones that are most carefully analyzed.

The problem with this approach is that it causes people to ignore the ingredients listed after the first five. Ignoring these later ingredients leaves consumers vulnerable to techniques like Ingredient Splitting.

Instead, pet owners should be smart and patient and take a careful look at all the ingredients listed. While this may be more time-consuming, it is the only practical way to be sure that your pets are being given a diet of high-quality ingredients and suitable nutrition.

How Ingredient Splitting Can Be Even More Confusing and Complicated

You’ve wrapped your head around the basics of Ingredient Splitting and why it is bad. Sadly, pet food brands have been playing this game for far too long and are doing everything they can to make it even more confusing and complicated.

We’ve gone through how a single ingredient can be split into two or three sub-ingredients, which are usually by-products like Pea Flour.

But what happens if a manufacturer uses an extensive range of very similar ingredients? Is this still Ingredient Splitting, or is this acceptable? It’s a fine line, and it is tough to pinpoint.

It can be best explained with another example.

Legumes are probably the most common vegetable ingredient in commercial dog food, especially high-quality dog food.

They provide high-quality carbohydrates and dietary fiber to aid digestion. Consumers do and should be accepting of reasonable quantities of legumes in their dog’s food.

However, meat should still be the focus of dog food as it provides the much-needed protein and fat. But meat is expensive, and brands want to include more legumes as they are far cheaper.

So instead of including one or two legumes, they add a very large range of legumes. This doesn’t just mean different legumes like Peas, Chickpeas, Lentils, and Beans, but also different varieties of individual legumes such as Red Lentils and Green Lentils.

By using a broad range of legumes in small quantities, these ingredients can once again appear far lower down on the ingredient list, misleading consumers into thinking there is a low proportion of vegetables present.

Innocent Until Proven Guilty?

The problem with Ingredient Splitting is that it’s tough to prove. Pet food brands only have to list their ingredients in descending order, and they do not have to list the quantity of each ingredient.

This can make it very difficult to judge if an ingredient has been significantly lowered in the ingredient list after it has been split.

To add to this, some pet food brands include a range of vegetables on purpose and without malicious intent.

They simply believe that variety is important, and they aren’t attempting to mislead or trick consumers.

Some brands, such as Acana and Orijen, go as far as to state what percentage of their ingredients are from meat or fish ingredients.

This can outright prove that meat and fish are the primary ingredients, as they should be, and combat accusations of ingredient splitting.

This is why you need to pay extra attention to your dog foods’ ingredient list and guaranteed analysis. Doing this is the only way you can make a judgment of the quality of the nutrition and ingredients used.

Common Ingredients used in Ingredient Splitting

As used in our example, Peas are one of the most common ingredients that are split. This is because there is a number of readily available by-products and varieties that are equally or cheaper to produce.

Examples of Pea By-products are Pea Flour, Pea Protein, Pea Starch, and Pea Fiber. To learn more about these by-products, check out our Peas, Pea Protein, Pea Flour, and Pea Fiber in Dog Food article.

Other legumes are also used in Ingredient Splitting, with Lentils, Chickpeas, and Beans, being the primary culprits. The by-products of these vegetables are less common but are still sometimes found.

Chickpeas Close Up

When you move down to the lower-quality brands and formulas, it is often grains that are used instead of legumes or other vegetables.

Unfortunately, these, too, can be split. There is a huge variety of grains used in pet food, and almost all of them can be listed as multiple ingredients.

An example could be Corn. It could also be listed as Corn Starch, Corn Meal, and Corn Flour.

A final example commonly used is Potatoes. Potatoes are often split into two ingredients, Potatoes, and Potato Starch.

These are, for all intents and purposes, the same thing and provide the same nutritional value. But, because they are listed separately can appear further down the ingredient list.

Brands Guilty of Ingredient Splitting

Many of the most popular and highly reviewed brands in the dog and cat food world are guilty of this technique to varying degrees.

Some may use it to edge a small advantage, and others may use it religiously to deceive and mislead pet owners.

Through our careful analysis and reviews of dog and cat food formulas, we have found evidence of Ingredient Splitting by the following brands.

American Journey


Earthborn Holistic



Pure Balance

Taste of the Wild


It is extremely important to note that just because some of a brand’s formulas show signs of ingredient splitting does not mean that all of their formulas employ this technique.

Many of the formulas these brands produce are very high-quality, and we would highly recommend feeding them to your pets. You should always look at the ingredient list of the specific formulas you are considering for certainty.

In addition, the reason that many of these brands utilize Ingredient Splitting is that they are targeting the lower-cost end of the pet food spectrum.

This market is cutthroat, and every brand is fighting to maintain higher protein and fat proportions without shelling out on higher-cost ingredients.

The Honest Pet Food Brands

Thankfully there are some brands that, as of yet, have shown no sign of Ingredient Splitting or revoked accusations with clear facts about the proportion of ingredients used in their recipes.

These are brands that we highly recommend and at least appear to have the health of pets and not their wallets in mind.  Click the below links to find out more about these brands.

Nature’s Logic




Health Extension

Sport Dog Food



We would also recommend checking out our Best Dog Food Without Peas Article. This article focuses on recipes without Legumes or Peas, and as they are the most common ingredient to split, our recommendations avoid this technique.


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